Wilmette Life (Wilmette, Illinois), 28 Apr 1938, p. 66

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Gross -Point Gardons Trees - Evergrens Shrubs Peennials A large van*iy of FRUIT TREES a"d HARDY ROSES. MES CENTER for members of the musetim, tne greater number of seats wilI be avail- able to the general public.. Because of the heavy demand for accon- modations, it is .necessary to restrict admittance to aduits; for children free Motion pictureswill be given et the museumi in thé morning. This is thé last lecture in the museum' s spring course, IW WALLP A FIRS CARLUN'S PANTS abaLLinden, M abb'd Wfflâ. nflL DER.ý The charts that picture the tips and downs of selected factors 'of business and indijstry are, to one wbo knowes the realities of thée whole situation, fascinating, illuminating, and bighly meaningful. But "economic. predic-. tions",' that are based on little more than chart reading-and there ýare such-have in them, it should be re- memnbered, this fallacy: They do -not take account, of the1 intanhgibles. The items that *are in use: in 'the. charting of business trends are neces- sairly few in number. Theëy are, to be sure,- items measuring large and important elements of the situation, e lements that are, genuinely signi ficant. But even in. their total. they are only isolated items, and. at that' only those which the economists havre themsgelves preiously picked for re- cording.- In the actuai wave of events there is always present in addition to these measured items, and the thousands of measurable but unmeasured ele- ments, the additional factor of how. people feel about things, how thev are thinking about the future. There is always present the 4lnpredictable. And it is ini these intangibles and ufipredictables that direction of the future lies. Thus., in consideration of what is Muet WateciiNew isasm-ss- In a recent trip through the South, sàw little, new business enterprises sprouting up everywhere, something like seedling trees in a burnt-over area. For examplsmall, pulp-wood milîs. The Nrh the, East 'and the West have -these seedling. new enter- prises also, some of'them, it; may be, industries destined to penetrate our, whole national life-and.bring change in a tbousandways. Take, for ex- ample, the manufacture of Diesel engines. There are said to bie some se ve nty manufacturing companies. in the city of Chicago alonie engaged in making these engines. 0f the 280 applications. for '279, stock and '85 bond issues,. appràoved by the committee on, stock list of the New York-Stock Exebangýe dur- ing 1937, only 47 applications, for 48 stock and Il- bond issues, were by companies. not, previously represented. -How far the listings of this an d other mar~kets represent industries that. have passed their prime, are'declining, no one cari say. Unquestionably some elements of any such list represent declining industries. W.tch Your Own Town I AIl this means that in thinking of contemplated investment or of to- day's business level, it is well to gauge that thinking not solely on the indica-' tions of the stock mrarket news page. It sbould be a healtby corrective to tak in,~, the news of business, industry OF QUALITY BUILDING Wilniette 456 or 3513 J charts mean thiat no chart-reader.who is simply a chart readercan have. He - as a sense of supply and demand in Sthe community, of the confidence that exists i the communiity, which is the resultant of a thousand tangible and intangible factors. If you want to get the pulse of real estate, ask a ra estate man in whose judgment you have confidence. t- of sounn guide as to ins evonouuc ueitn. Unemployment Is IIeld Resprnssible, for A ctivity Drop Hokanison anid Jeniks, bc. report a- general slowing down of business dur- inig the first quarter of 1938. "Un.employmenit is probably at the hnjfar i af .,, n 14Ht'C-wlens ý5 S. St. Johns Ave. Highland Park 1855 BULSOC TU8.V .rrij AM I-1-UNU. 'Frank Pavlick, Jr., took out a b~uilding permit during the past weelc for an office building at 614 Green Bay road, Kenilwortb. Cost of -the imnprovemenit is $1,40Q. I JAMES1 CRABB BUILI THE TRJ 1225 Contrai Av.. BAIR D7 &WA RNER INC.

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