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*eww s specially designed to ]protect precious eyesighli them at your "EeSving» table lamp frsdy orliing rom Beautiful metal base bas distinctivelytap e red sbaft and is finished an bronze and gold. Attrac- tive parchment shade. . ,i, o s 67 Floor la tensity I Public. ServiceStore The ttEye Saving" Lamps The new "«Eye Saving" lamps are specially designed to pro- vide better light, to remove handicaps which may impair eyc- sight. Outstanding. feature is the combination of indirect and direct Iight. A transtucent reflector reflects light upwards, but it also lets light filier through, gives you both direct and indirect light. Glare is reduced, the strain on eyes lessenied. The '<Eye Saving" lamps have other feutures, too. Bulbs at the proper height."Light reflecting" shades. Bulbs of proper wattage. See these marvelous new lamps at your Public Service Store. Learn, fromn our lighting dis- play, simple, easy ways to improve light- ing, in your home. We will be glad toîlu give you,. FREE, a "iighting tape measure" which tells you whether or flot a lamp is : providing safe and adequate light.- in bro *anpwth three-in- sad liht and combina- green! direct lighting. A fine lamfp for reading, sewing, bridge or general lightntg. Shade is purle silk. Cornes complete with special two - filanett buib. Puice QD/y 7 780 Lamps as low as 11 You wili, find the '<Eye Saving" lamps, and oýher,>attractive and, dec- orative lamps on display at' your Public Service Store. A wide variety ofstylesandmakeS. Prices from $1Up. Kitchen lighting unit. Screws into, ordinary socket. Especially de-, s gned to give comnfort- abl, glareless light, for ail kitchen work. 1 P fine e/y$14 iandsome "Eyc ng"Junior lamp. ris finishedeitjher ,nzeor inwhite silver. Ail silk l cornes in gold, in, rust or chain e., $1125 An attractive" Eye Saving'" loor lanp. Handsome base is finished id bronze. Arrisicaily deco- raed parchment shade. $8 0 ln PUBLIC SEVICIE COMPANY 0F NORTJ4ERN ILLINOIS 1141 CENTRAL AVENUE NOVEMBER 22, 1934 See pagnc Price i L