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ew a s specially designed to protect precious eyesigi th'em at your Public, Service Store 'Eye Savi n g table lamp for stud yor living room. Beautiful metai base hai distinctively tapered shaft and is finished in bronze and gold. Attrac- tive parchment shade. Price oniy S $ 7 Floor lai tensity Ih tion of1 The' NEye -Saing" Lamps The new "Eye Saving- lan-ps are specially designed to pro- vide better Iight, ro remove handicaps which may impair eye- sight. Outstanding feature is the combination of indirect and direct light. A transIucent reflector reflects light upwards, but itr also lets' Iight fihter through, gives you both direct and indirect Iight. Giare is reduced, the strain on eyes Iessened. The "Eye Saving" Iamps have other features, too.,Bulbs at th e proper height."Light reflecting" shades. Bulbs of proper wattage. See these marvelous new lamps at your Public Service Store. Learn, from our lighting dis- play, simple, easy ways to improve Iigh- ing in your home. We wiIl be glad to g ive you, FREE, a "lIighting tape measure" which tells you whether or flot a lamp is * providing safe and adequate light. rnp with three-in- sae ght and combina- both indirect and green,j direct lighting.A finelap fr g eadingi_ sewing, brie ogenera Iighting. hadeR pure silk. Cornes conplete with special two - filament bulb. Price on/y $780 Lamps as low as 8 You wiIl find. the <Eye Saving' lamps,.and other attractive and dec- orative Iamps on display at your Public Service Store.1A wide variety, ofstyles.andmakes. Prices fromn$1lup. pagne. Price et, Kitchen lighting unit. Screws into ordinary socket. Especially de- sîgned to give comfort- able, glareless light, for aIl kitchen work. ont/y 140 Lndsorne " Eye éJunior lamp.- linished either >zeor inwhite îlver. Ail silk cornes in gold, rust or cham- 'ji $12 An attractive "Eye Saving" floor Iarnp. Handsome base is fnished in bronze. Artistically deco- rated parchment shade. & PUBLIC SIERVI CMECOMPANY. OF NORTIIERN ILLINOIS 1141 Central Avenue .see.