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sb gtasayin erclass.J But: ber marks were alwayslow!1 It took a wise mother to discover that poor llghting conditions were responsible for ber lack of interest in home work. NO[ ON ISP'IIA 'j HERE wasn't a pupil in the whole j grade any brighter than Betty. But she hated to do homework. And ber marks were always low. Betty'. father said, ' She'. just lazy.' But her mother was wiser. She visited ber nearest Pub- lic Service Store and got frorn tbem a marvelous littie device called <'Tii. Lighting Tape Measure." When she Attractive lamp, ap- measured Betty's study lamp with dhii proed yllumnatng she found it only gave ber frorn Y4 to Beafulenng bas SCC Y 2 as much light as she needed. A fnished i bronze and simple change of bulbs made ail the gold. Parchment difference in the world. And now Betty sfae., 7 studies without a bit of coaxing. What correct lighting is s~. Experts estimate that in two out of three homes, some member of thie family suiffcrs from the wrong kind, of lighting. To protect eyes you should have from 20 to 30 foot-candies of Indirect and direct floor ight falling on the printed page. It l amp with new three- -,houId be properly difFused with no A 4 intensity fight. Pure glare, no deep shadows, no contrasts silk hade.$780to cause eyes to change focus fre- quently. Under such lighting eye ten- sion is relieved. Your body relaxes. Approed "ye..Your nerves relax, too. savipp fo md iy- Most women would be only too glad rect and direct light- to protect the eyesight of their children. ing. Has attractive But they have no way of measuring the bronze finish base with kind of Iight their lamps give. And so, shdeoae. acmn night after night, eyes struggle on with Priée on ly $8 danger of permanent injury. Which is YOUR lamP? Hu ogti In the last few years some wonderful discoveries have been made about proper lighting. Lighting engineers have found that just by changing the position of shades, by raising or lower- ing the height of bulbs, and by design- ing a special kind of "Iigbt reflecting" shade, these handicaps to, eyesight arei f 1V~~~~ ç completely overcome.YorPbi Srv ice Store bas a variety of these *.jr:~:.»» J properly designed lamps for sale. Corne down and sec them and at. the mre time Iearn, from our better lighting Lamp 1. Bulbs are too low, sides -of shade too' slop- Adapter kitchen light- -diplysileaday y nwhc in.esit- glare, deep shadows, cyetrain. Lam~p iflg unit, s hi sla, iplendeaywaslawbc 2. Buibs at right height, shade of correct design. ordinary u<>ket. Com- yo c- mroe belgbin i ous fortabiegareIe.ight. home. And get, Frei,amaels Resltretfu lgh, rciou eesght protected. 40Tb REE t yru lic Srvie tore "igh$14Tpe4 ilittie devce caled ««TeLightîneTipi FMEature PutoîteSteorvicp. etr,' ihtin, aey. eonyMeasure" whicb enables you to tel Measre o tet, ourlamp. Gt ittodyliquickly wbetber or flot each Iamp M ___________________ your home »i. providing safe Iigbt. Cw lh ..... Attractive ef-saving lamjs are aiso being showti by other dealers PUBLIC SERVICE COMPANY OP NORTIIERN ILLINOIS 'NOVEMBER 1. 1934 j w# am cooperating wita