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A5 riht-asanyiiiher .class Buthe marks. were always9 low!l It took a wise mother to discover that poor lighting conditions were responsible for ber lack of intereet in home work. - - _ _ A sFW eO TE LM* Attractive ump, aP- proved bylllnminating Engieering Society. finished in bronze and gold. Parchment hade. 8675 IndirecanddirtfloO lump with new threc- ineenuty llght. Pure " s .nbl87 Which is YOUR lamp? Làump 1. Buiba are too low, aides o shade toc uaôp- ing. Resuit -ekie, decp uhadows, cycatrain. ý lamP 2. Bauibu at right height, shade of1 correct design., .Result-restful light, precious eyesight protected. FRER at your Public Service Store, "Lighting Tape Measure" to test your lampa. Get it today. Approvcd *'eye- maving" l lmp for Indi- rect and direct light- Ing. Hae attractive bro n lnh ase with decorated parchment shade. ,,S8 Adapter kitchen light- ang unit, scrcwa hi ordnary ockt. Coin- for"ale,glareesight. à - Prim M&olav T HEREC wasn't a pupil in the whole grade any brighter than Betty. But she hated to do homework. And her marks were always low. Betty's father saids « 'She's just lazy. " But her mother was wiser. She visited her nearest Pub-. lic Service Store and got from them a marvelous little device called "The Lighting Tape Measure. " When she measured Betty's study lump with this she found it only gave her from 4 to 1as much light as she needed. A simple change-of bulbs made ail the difference in the world. And now Betty studies without a bit of coaxag. What correct lighting is Experts estimate that in two out of three homes, some member of the family sufer. fromn the wrong kind of lighting. To protect eyes you should have from 20 to 30 foot-candles of light falling on the printed page. It should be properly diifused with no glare, no deep shadows, no contrasts to cause eyes to change focua fre- quently. Under such lighting eye ten- sion is relieved. Your body relaxes. Your nerves relax, too.- Most women would be only too glad to protect the eyesight of their children. But they have no way of nwasurint the find of light their lamps Cive. And so, nigbt after night, eyes stnaggle'on with danger of permanent injury. Hou' 10 get it In the last few years some wonderful discoyeries have been made about proper lighting. Lighting engineers have found that just by changing the Position of shades, by raising or lower- ing the height of bulbs, and by design- ing a special kind -of "'light reflecting shade, these handicaps to, eyesight are completely* overcome. Your Public Service Store has a variety of di.eu. properly designed lumps for sale. Corne down and see them and atthde ane time learn, from our, better lightint display, sim ple and easy waym ii Whichh you can improve the ighting mi your home. And jet, Fret a marvelout littie device caled The LightingTape Measuie" which enables you te tel' quickly whether or not each lamp is. your home is providing safi, light. ro arg c"oPeratiat.wt Attractive eyo-saviflg lamba areaise being shown by other deriers PUB3LIC SERVICECOMPANY 0F NORTHERN ILLINOIS OCTOBER 25, 1934