Wilmette Life (Wilmette, Illinois), 8 Jun 1939, p. 19

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lIAm. NBC has recently published a teri- tative programn code whichý will be corne offiiai after a period.*of opin- ion-ca'nvassing by the trade and per- ,haps sofne revrising. We set forth here the sectiOn apyigto ichil- dren's programis: "An l standards of this comnpany shàah apply to children's programs, and in addition, the following apecific standards, Must be folowed: ".AUl scripts for chldren's programs must be carefulY writteni havmng in mind the particular audience for which they are intenided.. "2. AIL stories must-refleet respect for law and order, aduit *authority,. good moraes and clean living. The, hero or heroine 'and other sympathetic, charac- ters must be portrayed as intelligent and morally courageous. Trhe themne must stress the importance of mutuàl respect--one man for another-arid should emphasize the, desirabllty of fair play andi honorable behavior. Cowardice, malideceitsell. ésan irepc for law must be àviddas tlris in, any character that may be presented in the light of a hero to the child listener. * Here Are Prohibitions * Advefture stories rnay bé accepted * ubject to the following prohibitions: "l. No torture or suggestion of torture. - 2. No horror-present or impending. .13. No use of the supernatural or. of superstition likely to arouse fear. .4. No profaflity or* vulgarity. -5. No kidnapping or threats of kid- napping.* -f6. In order that children will iiot be emotioflally upset. n0 program or episode shall end i wth an incidenlt which wil create in their niinds morbid suspense or hysteria. ato hudntb "7. DramàtiC cinsiol ith over4acdeituated through guin Play or throughý other rnethods of violence. To prevent the overstianulation of the clhild's imagination, sound effects intendéd to anticipate or simnulate either death or' physiCal torture are not permitted. commercial VOPY 'It is consistent that fair play and considerate bebavior be refiected throiigh the commercial copy as in the~ script itself.. Advice 'to be sure to tell mother' -'ak other to buy-~nust be imxtted t WiC in the program. '1'h i~i1dis'Ore_ creduloLis, as a in scientific jouùrnals* and written im obscure ,terminology. It'is the purpose of this article to. presenýt in outline form the outstanid- ing and g enerally accepted facts concerning intelligence. 1. Most people have "average" or "normal" mental ability or intel- ligence. 2., About 1 per cent of -the people are feeble-minded. This group ini- cludes the. so-calledmorons, ixi- beciles, ar d idiots which society usually institutionalizes because.of their social inadequacy). 3. About 1 per cent« of the people are Mentallygifted. Our potential leaders should corne from thisý group. 4. Intelligence is based upon two factors; one's biologieal begin- nings and kils lte eirper'1neiièè--At- ter birth - nothing van be. done about the first, but most children can be given greater opportuflity to live richer lives. Their mental abillty can be ixnproved by pro- viding them with an abundance of rich and varied experience. Teachers, parents, and all mern- bers of the communlty van help children to become intellgent and understandijig citizens by increas- irig these. opportunities for chil- dren;- Can i~ d Olildren Specifically, séveralthings van bc done to vitally affect the inteilec- tual ability of chlfdren. (A) Guide children into an abund- ance of stirnulating situations. (Sev-. eral studies have mnade evident the importance of this factor). The more life -experiences a child par- ticipates in, the greater wiil be his possîbilities for inteflectual growth. Rv that is meant a variety of sig- IWILSNUmmDlhIBAON RECTOR Whenever Imae a fhotel adverts- ing "ail the corn-, forts of bore," I find mysef wishing that home, on the contrary. had ail the comforts of the modern hottel. As one tînmq hotel owner and as guest 'n inurneràblehote1s heièand ibroad, i arn ready to amert on a* stack of Gidean bible. t.hat the American hotel is the best in the world. It playm a urnique, emential part in the soial and econornic life, of the cornmunity. Jume 11-17 has been set aide as National Hotel Week. Why flot make a point of putting in a few good word. for your local hotels during this period? P. S.-1 aili b. leturing ali sumno in #la. C<ui of FIame . NewYork Woérà a lai rit b. happy Io have yo»u il tme. G. R. cut in hlf 8's aof CerifidiBacan Aurane ina olàpa, et en a lm &lme . ad cok unte, csup.umn fÉ;eq elpusay. overof cheede-coChe 0 asparagus. ANnIPASTO A LA WILSON Antijiasto suntds like thibm i*eof sorne dire polltteal movemeiit tt *actnaflr hmeans a re-sfagetti *of tasty tid-bits supposd to step up te apeti fr te fspaghetti t. follow. But li. the famous Reetor Crab Canape of whicb Sarah Bern- hardt ate se prodigtously that t h ad to e egiven lier Iln out-stzep Uf'vte*p antipasto ean aise t, dished ot1 suc i. lrge helpis as t* conhitut a whoI@ sinier im*al For a fteran servt,,5 of Antl pasto. arrange tastefully on a fflate: 1 slice Wilson's Certtflbd Salai 1 slice Wlson's Certifted Mortadela 1 sUce Wlon's Certhfied LIver Sausage 1 slice Wilson's Certtfied Cervelat 2 anchovies 1 slilo each pimento. tôniato CelerY olves and radishes There ,,arewo shosoht_ heuht

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