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4753 Broadway Chicag. 11. *dg.ewater 2141 to Our, Metal, -Weather.Strippig Caulking and'Ser eens contract. The prospect can, in other words, -progress cautiôusly toward the final contract, payi ngas he gots only fo r the services he gets. Then, if be is: satisfled that. he is g1t'ing the' home he ýwants, that prices are fair and bis .protection complete,1 he can sign a. final contract, after whicb the, Whjtaker ,organization. will act as geneéral contractor, building' bis hômIe at the egtablished contract price. Serves As Consultatt Patronize Our'Adwertisers Tbe Whitaker organization, then,' operates, strictly in con sulting capaciyutlthe final conrtact is signed and sealed. But ýtht buyer gets a complete consultation service, fret. of any untoward over-emnphasis- on any element in the bouse. and protected this centralization and balancing of Eînphasis, on Fair Fric. al'of the interests and skill of al kt wil be seen that the empifliasis elements 'in tht -bùilding picture. Tht protection is also of vital importance, is Placed >on a. fWi price for the bouse but. there. are also advantages from according to specifications. The flrm h.as no interest of iýts .own, in the, tbe,.standpoint of economy. except tosuit tbe buyer and price, organithe Whitaker point this On tbhus make the sale,.Tbere is no pres-. zation -says.: sure on anybody to mneet a certain "Fromü a practical standpoint,, the, price of -cbeatingthe at theene advantages of. a, capable, responsible job. Quality is decided upon with the organization over. laymen in the proc- bnyer and ýtht specifications drawn ess ,of assenibling a home are: obvIi- aiccordingly. Then the Whitaker orous. Certainly suicb an organ ization fganization gets comapetitive bids, hancan engage tbe qservices of an archidisthe contrac, supervises. the work,: tect, painter, pltimber, etc., and, pur- and guar antees the resuit to tht buycbase materials much more economi- er. ,Prices,. are competitive, yes, but cally and efficiently. with the quality guaranteed. Provide Intelfigeoi Servce the reaitor the to-ordinating influ- "Unless tht competition of thé against rapacious interests of sales'- various bidders is real and intelligent, its very purpose is defeated. «li"frequentlr happens in home building that incomplete plans and specifications are sent oult to several contractors. As a resuit, one figures on one thing, and anotber on something else, so that many times a low bid is really a high bid. Certainly a dollar wiIl only buv so tnucb labor and material, and if a contractor dots not figure on- a certain specification., Sucb a plan, it can be seen, makes ence in the homebuilding picture, an influence that has been sorely needed ini a badly confused industry. Furtherniore, it makes tbe building ofa house, as it should be, priniarily a real éstate matter. On such a basis tht buyer gets valuable counsel on the real estate phases of bis deal-the choice of the lot, the suiting of the house to, the location and the comi- aIl, the home is a manufactured le, and the designer in other lines littie to do with tbe purchase of erials, production of the article the selling of it. Solftt Archs*tect "We select a capable ai itect to iterpret, our customer's m~ hts and esires. This architect wort for and ilzàtion similar to our own. iii- Aie is very apt 10 gîve insumfcienit attention to the most important aspect of ail, that of sound investment. But with the Realtor handling the cItai, the prospect can devote his primary attention to tht matters that be is most interested in, and is relieved of the countless details of construction which so confuse tbe lay mind. Photogiaphic listings SUITABLE FOR ANY RESIDENCE ROOM hWAMIRICAN 730 Sm Sr..t HOME APPLIANCES Winn.fka 2770 MELVILLE RUBERTILE CO. 737 North Michigan Ave., ChicagoPhnSU.52Phone'SUP.*5024