The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

reads the ads" would find something vital inissing fromi their lives. You can no more escape the power of the printed word than you can evade eatiqg and sleeping. Advertising is«a definite part of contemporary American life. Advertising messages are vital to The important thing is flot merely to 11read the advertisemetxts"l but to read ALLý of tbem. The one advertisement you "di dnt see," may contain information yoii would give a lot to possess. Cer- tai nly it is as important t'o. you to. know every worth-while value, as to read that-Congress will' E