Wilmette Life (Wilmette, Illinois), 2 Jan 1936, Inside back cover

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J PS A FACT .,.and it's 'high time meni f aced it! Talcen all-im-ail, there isn't a more I gnerllyintelligent, wholesomely interested (or interesting), accurately informed group l.of people ini the world than modern nort'h shore housewives. Even there we do them an injustice. They've made the term «housewives» as antique as an antimacassar (whatever that was) and we have to admit I«homemalcers" exrpresses what they really are a lot better. J fp~t - s5---Men who understand the women of today (commercially, at any rate) will tell you this:

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