The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

-w r Y , t y x f f -e f '4 I d n eB 1 cIi l v e n -4 1 families they enjoyed new things, and likednwcova iences, and bought new clothes. And the bills côntinued to go up ... Up ... up - , because trotting f rom store to store was a lot of trouble and added to the cost of eachpurchase. They didn't . realize that there was an -easier way tI. skop! *Then they turned to WILMETTE LIFE, for many years the buying guide of thrifty shoppers. They started to read WILMETrE LIFE advertisements and began to see that they'd been missing out on any number of bargains "Iright in their own back yard." Things that were timely . . . things that saved them money . things that were new.