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your 1<~ we invite 'you. to .make a. compari.son with the, services offered rby LlodHlitrIc When yo u make the comparison ýconsider. ail angles. Its easy. enough to compare the number of presses'... the number« of emnployees.... the size of the building . but. printing service- goes farther than that. Then it's easy to compare pries.. actuail dollars and cents estimates on your print. ing. But wait a moment.. it seems only logical that printing service goes farther than that. Here's what we mean: *Llo;yd Hllister Inc.-Y'located in the heart of the north shore lias a mod.em plant. Its equipmnent is up-to-date and it.has its own engraving.department. Maybc anotheir plant can eclipse its size... and is just as modern. But step behind the scene.s. You'll find a personnel1 in step with every modern, worth- while advancement in advertising and printing. Many of the people who. here handie printing problems have had years of experience ini striking a happy medim between' whtyou, want . it s practical production .'aid what you pay Now that's somncthing to get,,your, tecth into in naking an 1y comparison. *From the first contact with a Hollister representative you will feel an intangible difference. These representa- tives are not "order takers'" They are advertising and printing counselors of the highest type. With their h.elp maybe you won't want what yo u thought you wanted at ail. Compare that... as if it wcrc our own. ht is as if it were the only job in our plant. The r'ésuts ... appearance . .. and cost are our interest as, much as they are yours. How doe that compare?. *Sales executives generally acknowledge the north ' shore as excellent, a market as can be found. National adver- tisers test new products hlire. Yet ordinary advertiuing methods fail short. It takes a knowledge of the buying habits which only years of close association wiIl engender. Naturally, years spent in the preparation of advertising and printing for such particular people sharpens our abili- tirs to mece vcry ordinary market: requirement., Then too,:Lloyd Hollistcr Imc. p.ublish the dominant publica- dions, of. thc north,.shorc. Through, this1 associati on its car is, to the ground to hear cvery indication of changing *buying habits. What can you say for your other printers in this regarci! * nyour next printing order call inorow pioe Avenue Wilmett 4300 heidrae 1216Greenleaf 4300.Wnta20 S--h-èldrake 1216 W'in.netka 2000 nette. 4300