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e flot FICTION "WimeteLife WntAds Py Is or tananAdversngExpression PROOF FOR -SALE,-OAS STOVE, LIKE NEW, Clark JeweI, whi te enarnel. Lorraine regulat(,r. Can beboijht'o /4of' originail enst. Wrought fron fireplae sereeii and andirons. Ice box. More lThan 50 CAL L'S came in reply to ýthiàswantmad Why do For just -one firms advertise? Why do they spend thousands of dollars thing. RESULTS! Resuits make advertising py Users of, classifiedI advertising- expect the, mane thing. RESULTS. Much of the succesà of advertising in, the cage of the. national advertim.r or the classifiid, user depends upon the mediumn used. Thei. national adv.rm tiser tbrough stùidy of publications knows those which..produce resulti. -So cafl the elailied -tdvertiser. By answering a few simple questions all doubt cari b. eliminatd. l-ere are the questions: I.- W/uit paper in your community is read by.the greater ýnmber of Peo pie? 2. What paper runs the bulk o>' local dis gday advertisingPf' 3. What paper does the national advertiser choose in your com.I munit y? 4. What paper carrnes the bulk of' classiied advertisingt A little straight tbinking and you arrive at the. answer in your com- munity. It is WILMETTE LWEF. In your community thé classified section of WiimETTE ,LIFE has long been the acknowledged medium of exchange. It profits the reader Iby iîts host of offerings each week. It profits the advertiser. becousç it is turn.d to instinctivéIy by a host of réaders seeking classified offerings. Yes, innumerable.satisfied classified users attest to the, fact that: the phrase "WILMETTE LIFE Want-ads Pay":is. more. than a fancy ..- a high. soundirig advertising expression. lt's. a FA CT! To place classified ads PHONE WILMETTE 4300. Ask for an ad-taker. more than of our clasà 9. -The resuits in your paper and pleasing." iWANT-oADS PY