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Poor Weàry Willy. No. Place te .cal! hoâme. Thé sky for aro, His Pillow. a stone. "WERYWILY"ADVERTISNG .. LKE 'TUE LILIES 0OF 111.E FIELD "4TOILS: NOT NEITH ER:;DOES LT SPIN " Knights of the road . those erstwhile wanderers you me along the high. way and leave behind in a cloud of dust.' You catch just a glimpse of themi, as they plod'along. You wonder, how they live ..where -they come from .... where they are going. Appar- ently they accomplish nothing. They are just Weary Wiliies . . . "toiling flot ... neither do they spin." Mr1. Advertiserg- how much of your advertising appropriation goes for "Weary Wily Advertising"? Let us ,m'ake ourselves clear. How ...much., of your advertising wanders aimlessly a b out t he c ountry in. national publications * andmnetropoli- tan dailies, accomplishinig nothing? Its only resuits are bills. From wlwit we know there is a lot of "Weary Willy, Advertisirig" today. Maybe some is yours, Mr. Advertiser. tration 'of hie efforts in one spot. You probably'know thèse statements are truc. Isn't it logical then, that the success of your business depends ùpon the same principles? Select the territory where, your greatest sales lie and concentrate, your advertising there. Business cane not help but conw. Really, it's time your advertising set- tled clown. It'. time it amounted to something. The longer it wanders the more bills you will have to pay.. In the rieh territory served by the eight publications. of the Chicago Suburban Quality Group that adver. tising will bel something. You can con- centrate it amonig people with money to spend and willing to spend it on your product. These people are them- know, OAK LAVES MAYWOOD HERALD HIGHLAND PARK PRESS LK OAK LEAVES LAKE