Wilmette Life (Wilmette, Illinois), 11 Aug 1932, Inside back cover

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Yes ýSir, There .Are h~ 'EAlwayls on* Your Tral Th îulbility of the American peopte! Mr. Advertiser, are among thei. You, It's really astonishing. Even the most wary are subject to the "sliikers" who follow them about. Ye5-,the day of selling Brooklyn bridge and some yokel buying the Wrigley building has pàssed, althougb such "deals" ýare heard of f rom time to; time.. Yes, today you may steer wide of gold brick artists but the chances are, niany have suecurnbed to the present, day re- covertly purchasèd f rom the corner medicine show. Everyone f ails. sooner or later.. And stili you deny..itP Well, let's get 'down to the advertising business. "I1nvest your appropriation here," says the national periodical, and présents impressivé icharts and grapbs and figures that prove their contentions of results. "Invest your adver- tising, dollars here," says the nietropolitan daily. "Every dollar invested wiIl blossom like 'a mushroom in no time. at al" And tbe sad part of it ail is, Mr. Advertiser, you do, ,invest. You who steer clear of patent medi- ci'nes, gold bricks, stock, markets, wildcat nil, Florida relestate, patent fly-traps and -Utah snake oil! P. T. Barrium said, "ýTbere's one born every minute.. GROUP ~BCHTHE CREAM 0F YOUR MARKET THROUGH THE CHICAGO SUBURBAN QUAIITY REACH

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