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OAK LEAVES EVA NSTON REVIEW GLENCQE NEWS WINNETKA TALK WILMETTE LIFE MAYWOOD HERALD LIAKE FORESTER A SLUCE.ý A h ook. Something is wrong with your game. YouIll nerget to the greeIn in two that way. There you are: in the rough. 0. floundering around . wasting strokes. Thiree.! Four! Five! They're costly strokes. You'll neyer Win. Something, is wrong. Your stance? Your swng? Doyo concentraeWhat? -Business is like that. Especially this'advertising business. Adding strokes to advertising costs and always in the rough.. No chance of, winning for your product that way. "Do this," says so0meone, "and you'll lay 'em straight." "Do that," says another, "and you'll break a hundred." Stili you get worse and worse. Results are the thing you wa nt. But how to get them$ý The first, prineiples of golf ... you know.. are CONCENTRA- TION and STAY ON THE FAIRWAYIO The first principles of advertising success toda ... you must learn them ... are CONCENTRATION and a~ RICU, RECEPTIVE, AUDIENCE! In golf these principles cut strokes from your score. In advertising they add dollars, to your profits. Advertising in metropolitan newspapers and national publications keeps y ou in the rough. Adverti'sing eosts mount. You're getting nowhere. Get onto the fairway i.. . the sotgee-ara.Going is eas t1here. In the publications,.of the Chicago Suburban Quality Group you're there. Your message reaches the* richest buying audience in the country. 221,000 people with money to spend and willing to spend it. There are no strokes added to your advertising* appropriation, for there's no waste. That's the way to win! Chicago Office: 1016-17-18 WILLOUGHBY TQWEFR - Phone: CENTRAL 3355