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lead'ug agency. Thne new concern, which now possesses. accounits total- ing fine million dollars annually, and holds a preeminent position national- ly, is to be known as Roche, Williams and Cunnyngham. Lloyd Maxwell, formerly president of Williams and Cunnyngham, holds. the. first vice- presidency. With Mr. Roche and Mr. Maxwell in executive-capacities arie associate< four other men promi nent in: boti advrtiingandnorth shorecircles. Guy C. Pierce, executive vice.presi_ dent, was fer 'Years prier to removal to Philadeiphia a resident of Ev ans- ton. Gerald Page-Wood, 1800 Asbury avenue Evanston, is also a vice--presi. dent. Stewart Weston, 1139 Oakley aàvenue, Winnetka, holds a sîmilar position and M. F. Williamson, 885 Ridgwood Drive, Highland Park. is secretary. Williams and Cunuynghani was es- tablisbed 30 years, ago by the late H. P. Williams, noted initernationally as a' pioneer in the movement to make, advertising dramatic rather than purely factual. 1Both it and the Roche' agency bold a position of bigh es- teern in national circles, having acted as counsel to a number o f America's principal manufacturers. Roche Ad- vertising company bas been ýparticu-, larly well identified in thie"automobile fi eld. Until june 1, Roche. \Villiatns anid Cunnynghiam -will conduct 'their af- fairs from the present offices of the two organizations. The first of next month, however, elaborate quarters wjll be taken in the Straus building, 310 South Michigan avenue. A staff of more than 100 persons, some of them among the highest paid and ablest individuals in adt-ertising,,, will be ipaintained. Wihnette Firemen Make Four Runs in Past Week The Wilmette, Fire departmcnt made four runs to.extinguish ires in, the week ending Tuesda, May 3 None 'of the lfires resu lted in au<iý. damage. . Two of the blazes starteci when burning rubbish set fire to telephonle poles, one at 936 Sheridan In Chicago and d its suburlos this an- -nual effort tô focus Spublic attention up- on the nieans byV d which good health -may be attained icenters around the. il Infant Welfare so- 1 ciety of Chicago h which for twenty-. one years bas.donc an outstanding J piece of publié health work. for babies, preschool. children and expec- î tant mothers in the rcongested districts o>f Chicago., The interest *of Wilmette and Keniilwvorth 'in the work of the Infant Welfare society is speciic as well as',general for the reason that our people have, for years made, a vital contribution to the Infant Welfare pro- gram throughi the efforts of the women of two Infant Welfare centers-Wil- mette and Kenilworth. Last year the women of Wilmette and Wilmet'te Junior centers raised $5,962.50 for the support of Alicec H. Wood station and Kenilworth1 center contributed $984 to Seward Park staion. Both groups fur- nished volunteer workers for the bi- weekly station conferences and made garnients for the babies. Need Urgent Now In no period si:ice the irst bottle of inodified milk wvas distrîbuted by thé Chicago Miik commission ini 1903 hias there been greater need for the work donc by the Infant Welfare society than during this past veaÉ-uever have the pleas for,.help heen su numeroùs or so urgen t. The In fant Welf are -soc iet _S1 twenty-onue stations. cover those areas in'Chicago in which tiiere is the.great- est îxeed of sving life. Bad housing, and ý overcrowding are prevaleut, and .the1 probleni of regular earnings is one with1 which seventy-five to ninuety percent ofj thé famulies constantly struggle. To thousands of parents the blighting ef- fects -of the past two years' insecurity have left only mystification and destitu- I p I N - ti- I)e losinig iinterest in lier home and children. A all revealed a home which in- stead. of its customnary cleaniliness, and orderliness was in great disorderdishes unwashed, bed, unniade and dried-out fooci on the table. 'The mfother wvas- In tears saying she wanted to ëare for children but could not make hierself do it, that she ivas af raid to go out alone, af raid to stay indoors alone; ai raid éfe every noise.' Her. whole difficulty cameç out1 of a worry, based on. diminishingk in come; worry, that ber* children would starve tQ .deatb. SThe children were placed withi rela- tives .and a place for the mother was secured in a convalescent home where, she is gradually recovering. Consider thle Baies! Only adequate provision for the fani- ily will free the mother f rom this wor- ry and restore to ber chidren for wvhom she did so beautifullv .when the odds against lier were not too, great. Chicago's Baby week %vas instituted to induce more fotnate people to,,think- seriously of the needs of childrcn such as these and to support 'the commun- itys- health prograni. Which protects their own homes. by including.in, their benevolence the needv babi-es. of, Chi- cago who are dependent on the Infant Welfare societv for thecir chance for life and bealth. GOVERNMENT JOBS, sionis,. both home and foreign. The auxiliarv work accomplished by' the Rector's Aid society f rom Octo- ber, 1931-May, 1932, is as follows: St.' Luke's hospital-20- baby bands, 140 face niasks, 9 bed jacke.ts, 10 dres- ser covers. Chase *House-70 glasses- of jelly. 12 dresses.. 12 bloomers, 32 Christmas bags. St. ,Marv's honie-48 bibs, 27. chapel caps, 20,towels. Cook County Tuberculosis hospital- 50O shawls. 50: helmnets. Enieral<l Hodgsoil hospital., Sewanee, Tenn.-surgical dressings. St. Týimothy's hospital, Cape Monet, Liheria-6 ward shirts, 3 convalescent robes. 36 ntslin bandages. St. jtoIii*s Mission, Puerta de Tierra, P. IR. fýr, women-3 dresses, 3 night- gws, 3 slips; for boys-4 blouses, 4 sit.3 overalîs, 3,overails;, for girls- 4 dresses. 4 slips. 2 middy1 blouses. 4 dress- skirts. 4 pajamas, 4, nightgownls: ifor bahie.,. 2 pairs of sboes, 2 baby blai- kets. Babies' Friendly-24 baby slips and mnaterial. KathrynMetzgar.Becomes 1Bride of Millard Rogers A n ivory satin wedding gown, fash- ioned. 'on princess fines and trimmed. with rosepoint lace, was worn by Miss Kathrvn Metzgar, daughter of Mr. and AMrs.. Charles Marine Metzgar of 526 Sheridan road, Fvanston, for lier marriage to Millard Grant Rogers, son of Mr. and Mrs. Orville M. Rogers of Villa Park, whicb took plate Sat- urday evening. April 2.3, in the chapel of the First Methodist chinrch, Evans-. ton., Her long tulle veil was draped an d cauight %with orange blossomis and, she carrWe a shower 'bouquet of gar-. denias, valleiv lilies and white sweet peas... The Rev. Horace G. Smith of, the Wiimette 'Methodist chur!ch read the service at .8:30, and a sinall rece- fion followed at the Georgian. p Miss Marie Fientye of .imte %iho attended the bride as maid of honor, wore a princess gtown of white ing buiness essio ~ iiiC[Wl~will be,.open to yubWftenot tte\ilmette, theater .Sunday and ed ndrerehm tasrvd winepsay tc h ibengthxe dithee lst twio ye shore this smmer after an experi- Monday. M av 8 and 9. Ben Lyon, cd ad rereshents.sered. i rthing ethediiisinsncm mental season which' created a demand one of-the star's admirers in the film. ove te es~tias.arnong enthulsiastic youngsters, it is ex- is. an Atlanta_ Georgia boy. David Mr. and Mrs. Pbilip DeBerard of Two months ago. the mother com- plained. Old fashioned farmactivities Manners. who carnies' the ptber 'o Rockforcl are visiting the former's plained that she was too nervous to are varied bv modern sports without I antic lead' as'bis chie riavs parents, the A. J.. DeBeràrds of I1221. b9the thir baby,, she .could flot remember scheduled> routine, excpti cse om iiHaifx Cnaa bt was- Gr e w o v n e hî h a e e, t a h e m d w ee a a e i uoing is desired. ucated in New Yor city.