The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

if .11) * k ANOTHER KNOT ýFOR'YOURý DOME, MR. ADVERTISER, FOR IT'S NOT the rightB rt . Once we boarded a sleeper at night. In. the, semi-darkness we proceeded to seek« our. bertb. Ah, there it .was . .. we were sure of it! As our head prepared to Iead our body between the curtains ... the French beel of a stipper held in a feniinine hand felwith a resounçling thwxip. A knot imnie- diately arose . .. and it was then WC decided we had selected the wrong berthl Upon thiis simple tale hangs an advertising. lesson ...especially, today. Too niany .national advertisers aretrying toý get into- the wrôong berth . and their heads are covered with knots. as a. result. The wrong, brings big, ports. Usu froinadvert bèrth. It is that territory mwhiélh round "goose eggs" on sales re- ýaly indicated like this... "Sales tisin.g ...000000.,, For ini themn every Nvorthwvhile advertising message is ini th e'right berth. Here is rest suircease from the bunips 'and joits of un reqPcPn-sive areas-and RESULTS. This territory is populated b)v 221.000 people, al eager to buy '-our product if asked i the papers that carry thei.r home toxvn news, and in -whlich they place their tmost conifidence. They'lI buy your product for tihey have the mioney to spend and are wiltIing to 'spen.d it. As long as.you wvader up and dovn the aisie. poking your head. into strange berths, you niay e xpect bunips and plenty of. them. WiIl yoli as w~ere loti iili. *vnil 1,110m let> us lead you trying to do?,.>. to the ri ght býerthi, If vot're sensible we'd OAK LEAVES HIGHLAND PARK GLENCOE NEWS WINNETKA, * EVANSTON REVIEW. PRE~SS *MAX WUUL TALK *WILMEI LAKE FORESTER HERALD 'TE LIFE e I