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Here s-- Your Chance to Coriner the "ý'6REG'LAR FELLER se" MARKET You knom- how it is when you think of yôur boy. You want bien to have the best of everytbing. And when he cornes to "the :l4i best dad in ail the world" with one 'of lis "ý boyish wisbes you usually ýget it for, bim. if you possibly can. That was. truer a few years ago than it is today. Then when tbings were rosy, if that 66reg'lar feller" asked for some of' those things that delight boyish hearts . . . you dug and heq got it readily. This .was true in the greater nuni- ber of homes. Now it's diffèrent. For many dacis don't have the money. You probably know this is 80. As a iresuit, you nianuf acturers'of things for boys > have 'fei.t the pinch. Your, advertising doeësn't, seem to ,pull. 'Vo be, sure, you've putý more punch, into it, .but stili it acts like a lame duck. Don'lt blanfie the eopy,'artwork, layouts. l'o r inédia is wrong! The wise thing 'to do is to survey the richest spots in the "reg'lar fellers" mnarket.. . where dads have flot been hit so bard. Then CONCENTRATE! The compnact suburban comniî1ties gaout Wdads that are buying the things they want for .141 tbem, for they have the money to spend. Serving these territories are eight "ýnews- pape r-magazines " . .. ail members of the Chi- cago Suburbain Quality Group. Dad and mother both read them .and buy merchandise advertised in their pages. And so will that boy market in which your interests center. Why? Because the publishers devote several. pages regularly to local 'Boy Scout, Y. M. C. A.. and school. activi- ties. No canned stuif. But honest-to-goodness news& about the boys of the cornmunity. We know cornering markets does flot espe- iially appeal to you after that terrible headache of 1929. But the boy market of this territory is fertile, safe and reliable. It will pay you té corner IL OAK LEAVES HIGHLAND PÂRK PRESS, NEWS. WILMETTE LIFE MAYWOOD HERALD LAK.E FORESTER WINNETKA TALK EVANSTON REVIEW