Wilmette Life (Wilmette, Illinois), 16 Jan 1931, p. 39

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Off& %VU -4Ug J' Alfred P. Sloan, president of Gen- eral Motors, this week predicted that the 3Ist Annual Chicago Automobile Show is to be the true barometer of prospective sales of new cars for 1931. Questioned by reporters at the New York Show, Mr. Sloan voiced the general opiniôn of the leaders of the automobile industry, that «ýthe * .trade" always waits for the Chicago Show tp see the' public interest in .the new offerings.of cars before de- * termining on production and sales mieth6ds for the year., "The Chicago exhibition always draws the Jargest throngs of. indivi- dual motorîsts of' any show in the country," continued. Mr. Sloan, 'and this year shouild'beno exception." ",If Chicago is to maintain its record in this respect, western moôtor-. lse"I have to step lively," accord- ing to S. A. Miles, géneral manager of the show, who reported a re«cord crowd of 25,000 persons visiting the New York event on its second day. Mt. Miles furthèr pointe~d out that the Chicago Show, which opens Sat- urday, january 24, at the Coliseum, and runs on through January 31,. will have on display 54 makes of* cars,> trucks and taxicabs, which is ninie more than last year. In addition to the 300 or more modela shown by these automobile companies there will be over .100 exhibits of acces- sories, parts, and. shops equipment at the local show, and the entire bal- cony of the Coliseum will be devoted to these acccssories. Chevrolet Rêturns 'to ,Normal Operating Force * December production of the Chev- rolet Motor cpmpany was 64,018. cars and trucks, more than twice the 26,000 units built last,D.cemnber.and' by a wide niargin the biggest twelfth- month in the Company shi.storyW S. Knudsen, président. and génera1 manager, announced at the New York Automobile Show. Employ- ment of the company, which has reg-,- istered consistent gains since the in- troduction of the 1931 models i lest their lives on public highways dur.lng last year. Just how many, ,s nlot yet' known. There seems te be no stopping the highway s'laughter. l ach year, the figure grows. It grows-greater each year de- spite* the fact that safety. authori-w ties, have discovered the ç ause. Longý and thorough studies have* revealed thatý the careless private' driver is. largely responsible. 'No amount of engineering can correct that, situation: Legislation anid., education alone wiIl do the job. fyou, are a careless driver it- is time. to check. up on your driving practices. No ýman has the right, wben' he is behind the wheel, to jeopardize the lives of others. Name Robert Parker Pacokard Co. Direcor Robert B. Parker, president of Packard, Inc., distributer of Packard cars in Philadeiphia, has been elected a director of the Packard Motor Car company, succeeding the latei Richard P. Joy. In making known this action of the board of directors President Alvan Macauley at the same time announced the appoint- ment of Milton Tibbetts, assistant vice-president and patent counsel as a vice-presideatnaugE. C,. Hoelzle as coanptroller. .The new director has been asso- ciated wlth Packard for more than twenty-one years. He started as a factory visitors' guide at 16 cents an hour. *He resigned f romn the U. S. Army shortly after graduating fromi West Point to take the job' having been moved to do so through. meeting Alvan T. Fuller, former Governoêrof Massachusetts, Packard distributer ini Boston. Everythlung. you want or uee la. a maoter ear IleE more you sec of the uew Ford, the more you realize that it bringu you everytbing you want or need am a motor car.... And at. anunual low prie. Its substantial beauty of lino and color is ap- parent at a glance. Long, continuous service eM- phasises the valueof ils simplicty of design and the lîigh quality that ha. been built into every part. The new Ford accelerates quickly and it wMl do 55 to 65 miles an hour. It i. an easyuriding car' beeause of its speciaily designed sprlngs and four ILrndaille double..aeting hydraulic shock absorb. ers. It lha@ fuIly eneiosed fopr-wheet brakes iand the added safety of a Tripiex shatter.proof glass windshield. Operation and up-keep cous. are low and it has the stamina and reliability that mean thousands of miles of uninterruptedl service. See thme neareat dealer and have him gitre youa a demonstration ride in-the new Ford. Check upI every point that goca to make a good automobile and, you will know il is a value far above the price. Main St. et Landi. Ave. WIL WRIL Bob 'a Met PooWImte33

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