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:Februar~ 14, 1930 WILMETTE L .I FE .. ,. ,I l f,' il, I: ,, ' ' · on We are making this most unusual reduction on all our fur coats because at this time of the year :vve always purchase a year's supply of raw fur pelts from the · trappers in the country, and it takes a large amount of ready cash. Consequently, it is financially good business to sell what we have in made-up merchandise in order to make these purchases possible. When you consider that most of ·our present showing, which is of the proper silhouette and length, were made in the Fall, you can readily see ·what an advantage it is to you to be able to buy The Bishop Old Reliable quality and style at these ren1arkable and genuine price concessions. They are marked in plain figure~ dnd you take off the one-third reduction at the time of purchase. These coats were not made for Sale purposes but are the ones which have made this house famous for 6 ne furs, properly made, lined, and reasonably priced at all times. Compare these unusual values and be convinced. All sizes from 4 to SO but not in all furs. No. C. 0. D.'s, anprovals, .or. refunds during February. '5 fURS -FOR -FEBRUARY To Illustrate Your Savings by Buying Now · · Mink Coats $3750 Value, Now ........ $2500 1895 Value, Now ........ 1264 1350 Value, Now. . . . . . . . 900 Beaver and Otter $495 Value, Now .......... $330 425 Value, Now .......... 284 375 Value, Now .......... 250 Beaver Trimmed and Self Musquash $225 Value, 195 Value, 165 Value, 150 Value, 125 Value, Now .......... $150 Now .......... 130 Now .......... llO Now .......... 100 Now.......... 84 Raccoon Coats $495 375 335 265 Value, Value, Value, Value, Now .......... $l30 Now .......... 250 Now .......... 224 Now. . . . . . . . . . 177 Black and Brown Karakul $1495 Value, Now ........ $997 1350 Value, Now ........ 900 995 Value, 695 Value, 495 Value, 345 Value, 225 Value, Now ........ Now ........ Now. . . . . . . . Now ........ Now ........ 664 Hudson Seal Dyed Musquash, Self and Trimmed $690 Value, 600 Value, 495 Value, 390 Value, 345 Value, 300 Value, Now .......... $460 Now .... . ..... 400 Now .......... 330 Now .......... 260 Now .... ...... 230 Now .......... 200 464 330 230 ISO Japanese Weasel and Mink $645 Value, Now .......... $430 565 Value. Now .......... 377 445 Value, Now .......... 297 Black and Gray Persian Lamb $895 750 545 495 395 Value, Value, Value, Value, Value, Now .......... $597 Now .......... 500 Now. . . . . . . . . . 364 N.ow. . . . . . . . . . 330 Now .......... 264 The following fur coats are priced at equally attractive reductions: .Natural Summer, Whit~ a~d Bei~e dyed Ermine; Black and Logwood Brown Alaska Seal· African Leopard and Leopard Cat; Gray Kr1mmer; Natural Gray Sabenan Squarrel; Gray and Brown dyed Kid; American Broadtail La~b; Russian Pony; French Lapin Coney; Brown and Wombat dyed Lamb; and children's coats in many furs. Sizes 4 to 50 but not in all furs.