Wilmette Life (Wilmette, Illinois), 24 Jan 1930, p. 46

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WILMETTE LIFE January 24, 1930 _ Heads Agency Chrysler Greets New .Year With Four Lines I 00% Serviee Including 30 Models Chrysler this year has four distinct lines of cars repres~nted by thirty models-the largest range of cars ev~r offered by the company, according to W. D. Reagan, president of the North Suburban Sales, Inc., 1840 Ridge avenue, Evanston. The Imperial "77," "70" and "60" are shown in a wide rhoice oi colors and body styles ranging in price from $995 to $3,995. For the first time Chrysler is dis- . playing a six-cylinder car in the "66" line, priced under $1,000. A 68 horsepower engine with piston displacement of 218.6 cubic inches is offered on the six models cumposing this line. Multi-range four-speed transmission is a feature of the Imperial, "77" and "70" lines. The gear shift is standard, the "heavy-duty" range being notched off for only occasional use when maximum power is required. Noiseless shifting is said to be possible at any car speed between the two higher gears. The third, or "acceleration," range is s;1id to give swift acceleratio!1 up to sixty miles an hour, while the "driving" range is a direct drive, giving high car speed with comparatively slow engine speed. Down-draft carburetor is found on the three higher-priced lines. The "silver-dome" engine, providing a compression ratio oi 5 to 1, is standard equipment on all Chrysler · cars. Other features are counter-weighted, statically and dynamically balanced crank?haft, mounted on seven main bearings; positive lubrication through drilled passages maintained at all engine speeds by a full-pressure system, and a new enabling the cylinders to be kept free from carbon by means of a plunger under the dash. Every model in the four lines is equipped with rubber engine mountings at four points, "paraflex" spring suspension with springs mounted parallet to the wheels, pivotal steering, four hydraulic shock absorbers and oversized · balloon tires. Four-wheel internal expanding hydraulic brakes, cornplet~ly enclosed, are also"' standard 'equipment on all m~dels. . Th~ new models, 111 f.resh ~olor c<;>mbmatwns, have sweepmg hnes, htgh, wide radiators and "air-wing" fenders,. All exterior hardware is chromium· plated. Fenders .and other parts are rustpr_ o of by spectal process. 11 All closed models in the 77" and 11 70" lines are wired for Transitone 1 radio receiving sets. The people of Wilmette are being . offered IOO ~o automobile servtce by the · L & R Service. Expert mechanics are ready to serve and advise you when motor trouble catches you. Our towing service is always at your disposal, day or night. Remember we are always ready to help solve your motor difficulties. We Specialize in Chevrolet Service L and R Auto Service 332 LINDEN AVE. Day Phone 3064 Night Phone 477 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ (Photo uy Bernie) The Chicago Pierce-Arrow Sales Co. announces the appointment of George H. Moriarty as manager of the Evanston branch. Mr. Moriarty comes to I . Evanston from the Pierce-Arrow works at Buffalo where he has been connected I for a number of years man<!_ging different branches throughout the country, I and he therefore brings to Pierce: Arrow, in Evanston, a complete know1ledge of the product, its manufacture, sales and service facilities, not only LINDEN CRES ·T and Fireproof Storage . Day Red Crown Alcohol Mobile, Quaker State Pennsylvania Oils Nipht Ethyl locally but throughout the land. first ~tep is to associate with himself 1 an organization specially trained in Pierce-Arrow sales and service. Just before coming to Evanston, Mr. Moriartv was vice-president and general manq.ger of the Pierce-Arrow Motor company, in Ohio. . and previous to that he managed the Los Angeles and San Francisco branches. Associated with Mr. Moriarty will be the following merchandising representative~. each one having an enviable record in the motor car industry: }. A. Thomnson who has been associated with the E~anston Pierce-Arrow branch for sqme time: Clyde M. Smith, formerly associated with Mr. Moriarty in Chicago: Louis L. Brown and W. S. Whitney who has been with the Chi ca'w hra'nch for seven years. --------------- ~is decarbon~er Black and White Cab Co., Augments Limousine Fleet ASK WHY Car owners who fail to ascertain the reason why a certain unit of the automobile had to go to the sho·. . for repair or replacement, · miss a 1:eal opportunity to educate themselves against further trouble of the same kind. Asking the repairer for an explanation of the difficulty usually will bring the experienced car owner new light on the performance of certain p~rts of the car. "Why?" is an excellent question and one that the intelligent repair man is happy to answer. Hi..Pressure Washing Battery Service Tires HService With a Smile', 332 Linden Ave. Wilmette 4 77 The Black and \Vhite Cab company, 552 Lincoln avenue, Winnetka, announces it has added three limousines for private ~ervice to its already large fleet of cabs with which it renders a twenty-four hour service. These cabs arc maintained in the company's completely equipped garage and dent shop by which quick service in case of urgent repairs is always assured. The garage and dent shop equipment is also available to the private car owner, it DANGEROUS RAINDROPS is announced. E. V. Skinner is presiA w.e t windshield is dangerous, espedent and William Merrill superintendent of the Black and White Cab com- cially at nig_ht when light from appany and the Black and White Garage proaching cars is magnified by raindrops blinding the driver. If vour car Service. is not equipped with an automatic windshield wiper apply a solution to KNOW THE NOISES It may help in diagnosing engine the glass to clear the vision. One that troubles to recognize the difference in has proved satisfactory contains a the noises induced by various mala- mixture of two ounces of glycerin and dies; bearing knocks, valve taps and one ounce of water and one dram of piston and wrist pin slaps. Each noise salt. Apply with a· soft cloth, rubbing up and down. is distinct. Generator shafts once a week. should be oiled Starter motors should be oiled every month.

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