The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

December 27, 1929 WILMETTE LIFE ASSERTS MODERN HOMES MEAN "BE'I.fER UVING" Modernitm in Home Does Not Imply Freakialmess; Spells Safety, Beauty, Economy By Wyatt Bnammitt Home is a factory for the production of shelter, safety and happiness for the family. There is no reason why a home should he a less efficient factor in Machine Age life than a plant built for the protection of an industrial invest· ment. Modernism in home architecture does not imply bizarre or freakish architecture, for modernism is essentially a matter of utility, comfort, convenience and economy. There is no reason why a small English cottage type of house cannot be truly "modern;" similarly, American colonial architecture may be utilized in a home that is as modern as next year's motor car. Combine Comfort and Security Modernism in a home means, first, that from ·a purely structural standpoint the houst:! is built to stand the gaff of weather and to afford its occupants the utmost comfort and security, no mat· ter what may be happening outdoors. Second, modernism means freedom from the hazards of fire, whether those hazards are fire-brands from a neighbor's house or of interior origin. Fire is an expensive and out-of-date luxury. Easy To Clean Third, the modern house is light, airy and easy to clean and keep clean. Fourth, modernism in a home me:lns a minimum of waste space ; for waste space costs as much as used space and doesn't pay dividends. Fifth, the modern house is an investment; shoddy construction, with its inevitable following of early deprecia· tion and high maintenance, has no place in the truly modern scheme of things. Modena Home Beautiful Finally~ the modern home is beautiful, inside and out. It is a beauty more of design than ornament, of carefully designed proportions rather than elaborate scroll-work tacked on at random. Strength, firesafety, cleanliness, utility, permanence and beauty-these are the factor's which make a homt> honestly modern. With mod.e rn materials, handled · by skilled workers, a mod.e st house can be made as mod~rn as the mo.st self-conscious effort of a hobby-riding millionaire. Few materials are better suited to the needs of modernism than cement. For cement enters into the making of hollow, fire-safe masonry, basements that are livable, roof tile that are impervious to fire floors that prevent structural distortion and offer unlimited decorative possibilities, stucco that can spebl individuality ;tnd ~ be~utY!, cast stone for permanent silL, lintels and trim, and. garages that add rather than detract from the beauty of the ho~e. And the more modern the home, the more opportunity there is for the development of happy, healthful and useful families. I' -.. -~ DVext (Month-January I -a reinvestment month We offer for vour new vear investment fl · CHOICE FIRST MORTGAGES made under the exacting requirements of NATIONAI.~ bank protection, backed by the stable values attached to North Shore properties recommended by the officers and directors as sound conservative investments, suitable for trust funds, estates and private investors, yielding a steady, sure income of 6%. Also first mortgage bonds on income properties 0 ~~ , and through our subto yield 6% and 6_ sidiary loan corporation subordinated notes (in $500 and $1,000 denominations) secured by first mortgage liens to yield 7%. PARTIAL PAYMENT PLAN IF DESIRED Full and complete service is maintained by us free of charge, collecting and remitting to you the interest and principle and auditing regularly the fire insurance and taxes, keeping these in proper order. Or, the bet_ t er to serve your convenience--you may deposit in any bank the interest coupons and mortgage notes as they fall due. Further details upon_ request. FIRST NATIONAL BANK OF WILMETTE REAL ESTATE LOAN DEPARTMENT ROGER R. JENNESS, MANAGER Electric iron receptacles are small ~nd inexpensive affairs. But they are JUst another added measure of precaution against fire which the modern home boasts. They are manufactured to be installed in a wall opening 10 1-2 ~9 1-2 inches. One type is of steel hned with asbestos and is furnished in bright nickel finish or in green and white, blue and white, or plain white. Martha Tencher has returned from Dana hall to spend the holidays with her parents, Mr. and Mrs. R. Tencher, 828 Ashland avenue. Her brother has returned. from Princeton for his vacation. Telephone WLMETTE 4000 ROGERS PARK 9776