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44 WILMETTE LIFE July 5, 1929 cials, was entered in the test equipped on all Marrnon-built engines, w<.,:; an exactly as if it were to be deli,·ered importanf factor in the steady perto a purcha. er who ordered a ~ar ,,·ith forma'nce of the car. regular ""ire wheel equipment. \Y. T. \\'ersted of \Vinnetka is the EYery record for non-stop preform- ~f annon, Roosevelt dealer. A ~I a rmon built Roosevelt straigh t- ance of automotive vehicles, Including eight ~edan ha . broken all records for airplanes:had been safely pas ed short- I PARTS BUSINESS STRONG non -s tnp running. Kept going contin- lv after the end of the first week. All The automotiYe parts and acce · o:~· uously inr 441 hours thi car was r-ecord are subject, of course, to ,-e ri- industrv had another satisfactory stopped onh·. wh e n a small CYclone fication of the A. A. A. Contest B oard month ·in :\fay. ,,·ith business running struck Indi.a napnlis and clo:-ed the and. th~ Internationa~ Association_ of \n' ll ahead of previous years. accordgreat pcrfMmancr. Recog111zcd Automoblle Clubs. alter ing tn the ).f otor and Equipment AsThe 1\ll(l~l· ,· elt which mack thi :; great the completion of the te st. so,ciati:-~n. An expected . easonal slowrecord <~11 the Indianapoli s Speedway The engine in the car is a sta ndard ing up in operation made its appearwas :-tt1ck in en·n· llllChanical detail Roo sc yr]t, traight-eight with a pi~ton ancl'. but the decline from the record and " :1-. C\11llplett::ly equlppccl ' 'read~ displacement of 201.9 cubic inches and :\pril le\·e l was a moderate one. for tht· road" '"ith two extra wire ·a bore and stroke of 2.1,l x4'4 inches , wheel-.. tire..;. tube:-; and cm·er:-;. shock de,·eloping 70 horsepo\\'er at 3200 rc\·oBIG GAS TAX COLLECTION absorlwr ~. Jqnnper:-; front and rr;tr, and lutions · per minute. The crankshaft Gasl)lin e tax collections in ~ ebraska trunk rack. main btarings are fiye in number, each for ~Iay totaled $737.000 as reported by The c~1r. aftt'r being picked at ran- 2~'8 inches in diameter, bronze backed th State Collection Bureau, a record dom irnm tht· final as. cmbly line in and babbitt faced. The duplex clown total. :\ total of 6So com1' 1 nies rethe \larnJnn - 1\noseH lt iacton· hy , draught manifold. de,·eloped by ~far-· ported . Ta:x collection . to date, from Anwrican :\utomobile Association ofti- l 111nn engineers and standard equipment .-\pril 1: 19..?5, exceed $15.500,000. 1 . R oosevelt Breaks Non-Stop Records; Runs for 441 Hours Pierce-A r. r ow Has School at Factory T eilching Service The automobile service man toda ,. is as \r 11 info~mcd in his particula-r profession as is the lawyer, the Phv sician or surgeon-and no longer \\·ork s in a h.it and miss manner, accordin l!' to James G. Barber of EYanst o~ ~orth Shore Pierce-Arrow dealer. One of the leading forces behind t lh: de,·rl opment oi modern ervice s ta tion methods has been the l'it:rL·c :\rrow ~l otor Car Company. In kccp ing \rith the comp,gny's desire th ~t t CTny O\\·ner of a Pierce-Arro\\' car have at his command the assure d abilit~· to maintain his car at the high est point of atisfacton· service. th i, orga.llization has established a trai1 1ing school for Pierce:_Arrow sen· ic~· men at the factories in Buffalo, :\ n , York. The sen·ice training schoo l is unck ~ the supervision of the Service DiY ision, E1lgineering Department of th e Pierce-Arro\\' Motor Car Com pan\ . Trained engineers, men ,.,-ho helpl:d de sign and build the new Pierce-A r row Straight Eight, instruct and supcr,·ise the work of the classes. Durin~ the course on instruction each stud<'n-t is afforded an opportunity to disassemble and assemble each- unit of the Pierce-Arrow straight-eight engine, and to make a thorough stud\· of the chassis and unit construction of the car. During the classes, demonstration oi ,·arious se rvice equipment are gi\'en and instructions as to setup and operation of a . modern serv ice plant. . 1 C//DilLIICSBBYICB · is tlte saJDe 10 Seattle, \1rashin;ton and 1'-liaDii, Florida as in Chicago You know what you get when you buy a Cadillac or La Salle -you get a car in a class by itself, with an ironclad, unequivocal guarantee of service for 90 days up to 3 000 miles . ' ' and one year up to 12,000 miles. Furthermore, you get this service wherever you go-East, West, North or South. All you have to do is drive into a Cadillac station, show your service card, and you get. privileged, courteous attention. Cadillac's resources have made this possible. Cadillac representath·es eYcr_y,\ here render this service cheerfully. For it is part of the Cadillac program to build up continuously a greater don1inance of the fine car fiel Ford's Detroit Factory Now Is Employing I 18,000 \Vith the automobile bu siness in a highly prosperous condition and other industries in excellent shape, employment in the Detroit area, gencralh· speaking, is very satisfacton·, and hus1ness men are expressing -them eh·e s as sat isfied v..·ith prese nt conditions. :-\. s an rxample of the employment situation, a report was rec eived ·from the Ford ~rotor Company yesterday to the effect that 118.000 \\'ere empln~·e d at the plants of that company in this district. The peak year for the Ford ).f odcl T was in 1925. when 108,000 ·were employed. Xow with the very heavv production of the l\fodel A ten thousan<l more are required to take care of the etiOrt~wus output of the company. It ts reported that the companv 3t the present time employs approximateh· 1 0,000 men in its plants throughnttt tl1e world. Other motor car plants report like conditions as regard s employment. I 2 2to9 Mechanical Superiorities !I 4 5 6 7 I 0- Nation- wide SERVICE Serrice .·r~ placf'd th11 fundamf'ntal and f'llcluaiYe mec:banu~al advanta~r;f'a of 1929 ~adillaca and La Sallee. And thf'af'l are aurmountt"d by a distinct brauty of line and color that romplt"tf'.e thf' Cadillac pro~~:ram for the permanent aatla(action of Cadillac and La Salle ownera. Smartness and style, inside and out. Silent Shift Transmission permits gear changes at any speed without clashing. Security-Plate Glass in all windows means safety. .. Duplex Four-Wheel Brakes-a touch of the pedal stops your car. An even more powerful and smoother running Cadillac - built, 90 - degree, V-type 8. Wonderfully easy steering. Adjustable front seat places brake and cl~tch pedals '"ithin easy reach of any driver. Pnet_Imatic c'?ntrol principle applied to Fisher hod1es assures quietness. Chromium plated exterior nickel parts pro,·ide permanent sheen. Na tlon-wide service-Cadillac Se~ice. Wilmette B. and E. Enters Novel Tire Sales Race A sale contes.t, novel in promotiona: lines, is being held hy the Goodvear compapy, according to announcenlent made . by the ·Wilmette Battery and Electnc compa.!J..Y of \Vilmette, local Goodyear tire dealer. The contest · kn0\11.'!1 as the Goodyear Zeppelin Race be~an last Monday, the participants betQR the dealers through the countrv . . A mythical Zeppelin has heen astgned to each dealer as in the race wh~ch w~s started at Akron 0.. and whtch fintshes at Los Angeles on Saturday night. The winners of prizes \\·ill he judged by sales volume. In other words each sale of a tire or tube bv a dealer carries his Zeonelin so manv miles toward the ~'>'oal. ·. During the weeks to follow the airships are scherlul~d to "moor'; at various other Goodvear factories and plat}tations throu~'>'h -the world including Litchfield, · Arizona, Gadsd~n Alabama, Australia, Sumatra, En~lancl, Massachusetts and Canada. The finish will be in Akron. On the foundation atone of Cadillac Nation-wide 8 9 J0 CADILLAC MOTOR CAR COMPANY Evanston Branch 1810 Ridge Ave. Highland Park Branch 108 No. First St. WhyCADILl.AC can, and Does Render a better Service -beeauae of Cadillac-trained craft&men-guaranteed work-prompt delhre- t d d" -~ Ca · -~ 1 an ar taed price. A uu e.ery d1llac representative deliven this uniform seniee &ladl-ln f h · 1 e.erypart o t e country. )