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june 7, 1929 w ·ILMETTE LIFE Color Number Added · To Others on Cars of G·raham-Paige Besides the regular chassis number and engine number that every automobile must have, Graham:. Paige· models now reach their owners with a· third -set of numerals that eliminate what has always been a frequent source ::>f confusion among owners, service stations, and factories. A "color number," .stamped in a metal plate permanently affixed to each body, combit;ed \1\·ith a system of record-keeping at the Graham-Paige factory, guarantees correct color matching of any unit of a body w~enever a replacement is ordered, wtt4out chance of error, no matter how old the car may be when the need for body work arises. The new system, originated by Gra~m-Paige body engineers, so es a problem that has become more and more acute with the trend toward a wide variety in body colors. Current production at" Graham-Paige requires thirty-three color combination·~ for the standard cars alone. Special color schemes, in variations of standard colors, or in totally different colors, add hundreds of other combinations everv month. The average owner may have a fairlv good idea of the color of his car, but he h.a s no conception of the many di.fferent names for the same color ·supplied by different manufacturers of paint and lacquer. It has alw~ys been extremely difficult, therefore, to obtain the exact information necessary to match correctly any color, when a wheel or fender or door is ordered. The Graham-Paige system of color numbering not only ends all chance· of error, but greatly facilitates the practice of ord~ring. It is no longer neces·.sary to quote the chassis number, .to name the color desired, or to describe how a particular replacement unit is striped. This applies even to cars turned out in special color combinations. For instance, should the O\\'ner of a special "paint job" desire a vermilion wheel for a '3ilver gray sedan, he nerd only quote color number 29-33-11. He need not even mention whether the ·!=ar is a six or an eight, sedan or coupe, for each number carries the full information on the factory record. Employment Situation in Auto Plants Is Good The general industrial employment sit~ation existing throughout the ~nited ?tates in the last thirty days ts descnbed as fairly satisfactory in the monthly report of' the Department of Labor. !he ~igh level ~£ employment maintamed 111 March in the automotive and allied industries was continued last month. A large number of factories manufacturing tires worked on a three· shift basis, with large forces employed. Iron and steel mills were particularly active and . many 9£ these plants ~o.rked at capacity and employed additional help. Satisfactory operations were reported in the airplane factories. Road construction programs have been started in many states and the employment for this class of labor is bright, the report points out. I SKOKIE MOTOR CO. · ·Orders placed NOW will receive prompt delivery. Only authorized FORD dealer between Evanston and . Highland Park. .MOM 435 MAIN ST. LMETTE 955 ~ Every Pane-front, side and rear-is . ~ ~~ Se~ority· ~ ~ ~ , ate ~ lass ~ ~ , , ~ , r ~ ~ ~ New Process Found for Treating Gas; Will Save ll1illion A new vapor phase process for treating cracked gasolit~ has recently been commercially peri ecTccl by rcfi ning engineers and chemists of California. It is announced that ~he illlproved process ' 'r ill result in an annual sa ,·ing of approximately $1,000,000 in refining costs, at the rate of more than 30 cents a barrel. Prof. Arthur Lachman of the Universitv of California is the inventor of the process. . The company is starting construction of the first unit for this process. which · will be in addition to it. cracking facilities. The new process irill eliminate five processes in handling cracked distillates. The comJ?~ny c~-~ pects to have its plant addtttons 111 operation within t\vo months. r ~ r r r r ~ ~ ~ Protection agaillllt ll)'ins glass is among the fundamental improvements in the Cadillac program for producing the finest cars that can be built. Present day traffic conditions, with higher speeds and constantly increasing number of cars, call for the greatest precautions. You should select a car that is safe. When you eliminate the possibility of ftying gla88, you have taken a practical step towards complete motoring security. Tests prove that Security-Plate cracks under severe blows -but it does not shatter. We suggest that you see in our sales-rooms, the gllass which has passed through an accident. Smartness and style, inside aad out. .J , .J ~ ~ .J , .J .J , .J , , ~ 2 3 2 to 9 Mechanical Superiorities 10 N t· ·d a IOll-Wl ~ , ~ 4 :; 6 e ~ ~ , ~ , SERVICE· On the foundation stone of Cadillac Naiion-wide Senice arc placed the fundamental and exclusive mechanical advantages of 1929 Cadillac. and LaSaUM. And these are surmounted by a distinct beauty of line and color that completes the Cadlllae program for the permanent satisfaction of' Cadillac and LaSalle ownen. } 7 8 9 Silent Shift Transmission permit8 gear changes at any speed without clashing. Security-Plate Glass in all windows means safety. Duplex Four-Wheel Brakes-a touch of the pedal stops your car. An even more powerful and smoother running Cadillac- built, 90- degree, V-type 8. Wonderfully easy steering. Adjustable front seat places brake and clutch pedals within easy reach of any driver. Pneunlatic control principle applied to Fisher bodies assures quietness. Chromium plated exterior nickel parts provide permanent sheen. Nation-wide service-Cadillac Service. _J ~ , ~ ~ ~ , ~ 0 ~ ~ ~ ~ CADILLAC MOTOR CAR CO. E~nst~n Branch ~ V Motor Buses of New Tyoe Soon to Be Used in Paris A hundred motor buses of a new type. which will carry forty-two instead of thirty-six passengers will shortly . be put into circulation in P~ris. accordm;g to a decision of the Comtte Consultatt{ de'3 Transports. · The ne\\< huses will be six cylinder and four sp~..:~cls, equipped with pneumatic tires. They will be of French construction. 1810 Ridge Ave.. Evanston ~ Why CAD ILLACcan,andDoes Render a better Service work-promptdelivery-standardizedprices. ~ -becauseofCadillac-trainedcraftsmen-guaranteed And every Cadillac representative delivers this uniform service gladly-in every partofthecountry. ~ ~ (JA_DIL A_(J