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52 WILMETTE STUDEBAKER WINS IN EGYPT At an aut.o mobile show recently held in Cairo, Egyp_t, three grand prizes were awarded the Studebaker President Eight. In the closed · car classification for cars selling in the President's prize· class, a limousine model won the diplome d'honneur. A President Eight State Tourer won the grand prize in the open car competition and a President Eight Roadster captured the grand prize in the sport type group. LIFE May 17. 1929 Ford's Company in France Finds Many Seeking Stock It is reported that 100,000 applications have been made for the coming issue bf Ford Motor of France, and that each applicant will receive between two and thn;e shares only. This will give the stock wider distribution among shareholders than that of any other French company except one. The exact total of applications for the issue will not be known until the middle of this month. Rickenbacker Is Colonel But "Eddie" to His Friends Eddie Rickenbacker, Cadillac Motor Car company execuHve, is captain no longer. For many years he has been known as "captain," but the other day the American "ace of aces" received his promotion to colonel, which will be his title in the future, although his hosts ·of friends undoubtedly will continue to call him Eddie. Used Car Problem · Reaso~ for These 21 "Commandments, Discussion and more discussion of the "used car problem" has prompted the National Automobile Dealers' Association to offer "twenty-one used car commandments." Here they are : 1. Never invest in a used car more than your margin on a new car. 2. Never have more tha·n thirty days' stock of used cars. 3. Never keep any used car more than sixty days. 4. Keep your used-car stock halanced. 5. Don't have to::> big a used-car department. 6. Don't spend too much money fixing a used car. 7. Repair used cars immediately after you buy them. 8. Di· splay your used cars as attractively as you do your new cars. 9. Paint your used cars attractively. 10. Use the Blue Book. Check prices and serial numbers. 11. Don't believe the used-car customers absolutely. They have been known to lie about offers. 12. Destroy the "junkers." Don't let them be traded again. 13. Don't spend too much money advertising used cars. 14. Don't appraise used cars. Value them. Don't trade them. Buv them. 15. Never buy a used car ·without inspecting its mechanical condition. Use an inspection card. 16. Never make a used-car offer at the curb. Make it in the 3alesroom. 17. Never give a used-car allowance price until after a ne\\"-car demonstration. )8_. Gi,·e eve~y used car a tag contatntng the pnce in plain figures. 19. Don't hire outsiders to conduct used-car auctions for you. 20. Don't depend on stunts to solve the used-car problem. 21. Buy them cheap. Fix them fast. Sell them quick. NEW DODGE TRUCK AUTO EMPLOYMENT KEEPS UP Employment in the plants in the Detroit and Michigan district was never greater · than at the pre.sent time, and exceeds that of one year ago by mo!"e than 70,000. Dodge Brothers announce a new AUBURN HAS BIG APRIL half-ton delivery truck with added Auburn delivered 2,565 cars in April, features in acceleration, speed and opthe factory announces, which v.:as 257 erating economy. Production schedmore than in March, and 814 more ules are geared to supply dealers for immediate deliveries. than in April, 1928. MARMON ooseveltF 0 R T H B F I R .S T T I M B- E I G H T · C Y L I N D E R C. A R S A T A L L P R I CB S 1 Good Roads Paying Sizeable Dividends; Add to Life of Car Ir_1 listing the benefits of good roads thetr commercial value as arteries of con~merce, linking town and countn·, actmg as feeder lines to railwa,:s steamship docks, permitting the mo~e~ ment of products from manufacturers to buyers is usually emphasized. But · ~he economic value of good roads in pre erving propertv is often forgotten. Rough roads cost the country hun~lreds of million of dollars every year 111 wrecked motor vehicles, the lives of \\"hich have been shortened bv the rough usage they have been subJected to on poor road surfaces. rr:his country has invested .very largely 111 motor vehicles. As a matter \)f fact, it has invested billions of dollars in this form of transportation. Every ;vear now ~omething like $2,000,000,000 m automottve equipment passes out of active use. That is to say the cars which are junked cost the'ir owners that amount when they were new. Obviously highway improvement which adds to the length of life of th~ individual motor vehicle, is actuallv returning a cash dividend on its in-vestment. The real significance of good roads is not a smooth surface to give us pleasant driving conditions, hut the economic contribution which adds and saves billions of dotlars every year to our national wealth. NEw RooSEVELT-world' J first Jtraight-tighl under$1000 At your price A Marmon straight-eight at just the price you want to pay The New Roosevelt-the world's first straight-eight under $1000. The car which has registered the greatest success of1929. Price, $995. The Marmon· 68-the car which more than 30,000 owners say is the smartest yet thriftiest automobile in the world. The price is $1465. The Marmon 78-the finest car Marnlon builds. Entirely a new sensation in road balance and riding ease. A truly fine car at $500 less than you would expect to pay. Price, $1965. Buy Out of Income-Let us apprais~ your present car. The chances are that it will more than cover the down-payment, leaving only a moderate amount for you to pay each month to own and enjoy a new Marmon straight-eight. Prices at factory. Group .Equipment extra. WERSTED MOTOR 562 Lincoln Ave. WINNETKA Winnetka 165 co. CHEVROLET EMPLOYMENT UP With the employment department o£ the Chevrolet plant here seeking a fairly large number of men, it is understood that the production of Chevrolet automobiles will he increased considerably during the month of May.