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April 19, 1929 WILMETTE LIFE ~,,,,, 1111//q~ NORTH SHORE ~ _ .A MOTOR NEWS Ne~ · U. S. HAS 1CAR FOR EACH Buick to Build a New Six the Lower Price Field FAMILY, FIGURES SHOW E.for T. Strong, president and general Total Registration in the Country Last Year Reveals a Total of 24,493,124 With one motor vehicle for every five oer3ons in the United States, or one for every family, the automotive industry is making rapid progress in thoroughly motorizing sections of the South, So 1.Athwest and West, rec0rding registration gains in states that on:ly a few years ago were practically unproductive sales markets. This was di sclosed hy reports received hy the United States Bureau of Public Roads showing a total registration of 24.493,124 motor vehicles in the United States in 1928, a gain of 1,359,883, or 5.9 per cent., over the number registered in the previous year. Based on 120,013,000 Population The estimate of one motor vehicle for every five inhabitants is based on a population of 120,013,000. Probably the most significant development in the government's analysis l c the registration figures is the percentage gain in many 3ections. Arizona heads the list ,~· ith a gain of 16 per cent., with the District of Columbia second with 13 per cent. Mississippi and South Dakota each reported gains of 12 per cent, Tennessee and Texas, 9 per cent, and South Carolina, Vermont, Wyoming, North Dakota, Michigan and Delaware, each 8 per cent. The government's total figure3 include passenger cars, taxis, buses, trucks and road tractors. The registration totals and fees collected for alJ the states were as follows: llotor Vehicles Registration R4'glstered Fees Alabama . . . . . . . . 269,519 $ 3,474,065 Arizona .......... 94,372 565,806 Arkansas . . . . . . . . . . 214,931 3, 786,004 California . . . . . . . . . . 1, 799,890 9,292,301 Colorado . . . . . . . . . . 284,867 1,790,183 Connecticut 309,792 7,373,589 Delaware 51,210 928,916 Florida ;}52,961 4,935,995 Georgia ......... 318,856 4,041, 767 Idaho 108,154 1,626,949 Illinois . . . . . . . . . . . . . 1,504,3.59 15,521,530 Indiana . . . . . . . . . . . . 823,806 5, 751,781 Iowa 733,466 10,692,767 Kansas 533,799 5,394,448 Kentucky 304,231 4,725,258 Louisiana . . . . . . . . . . 264,293 4,383,634 l\fai ne . . . . . . . . . . . . . . 172,638 2, 763,598 Maryland 285,311 3,034,621 Massachusetts 726,295 13,919,618 Michigan 1,249,221 20,056,848 Minnesota . . . . . . . . . . 673,573 · 10,101,785 Mississippi . . . . . . 246,242 2,814,150 Missouri . . . . . . . . 712,965 8,765,609 Montana . . . . . . . . . . . 126,035 1,298,828 Nebraska 391,355 3,950,788 Nevada . . . . . . . . . . . 27,376 249,111 New Hampshire . . 102,644 2,070,957 New Jersey . . . . . . . . 758,430 13,569,029 New Mexico . . . . . . . 65,737 627,751 New York . . . . 2,083,942 24,306,706 North Carolina 464,376 6,088,140 North Dakota 173,525 1,775,145 Ohio . . . . . . . . . . . . 1,649,699 11,840,253 Oklahoma . . . 529,843 , 6,258,610 Oregon . . . 248,118 6,969,221 Pennsylvania 1,642,207 27,113,777 Rhode Island . . 125,698 2,273,819 South Carolina 216,805 2,440,539 South Dakota . . . . 191,374 2,901,905 Tennessee . . . . . . . 322,137 4,066,478 Texas ·.......... .. .l ,214,297 17,701,251 Utah . . . . . . . . . . . . . . . · 98,541 731_.340 Vermont . . . . . . . . . . . 86,231 2,090,960 Virginia . . . . . . . . 360,545 5,572,046 Washington . . . . . . . . 402,875 7,028,291 West Virginia . . . . 251,556 4,142,595 Wisconsin . . . . . . 742,135 10,774,707 Wyoming . . . . . . 56,336 572,570 Dist. of Columbia 126,556 473,981 State manager of the Buick Motor Car Company of Flint. Mich., announces that Buick will add further to its manufacture of motor cars by building a new ·six-cylinder automobile. This wilt be an addition to the present line of Buick cars and will be sold under a differ ent name. The new car, designed and tested by Buick engineers, will be built wholly within the Buick plant and will o~er a Bu.ick product in a lower price field. It w11l be different in design and appearance and will not conflict or replace any of the establis·h ed line of Buick cars. The new product, when sold by the Buick dealer organization, will make a very attractive combination and add materially to their present list of customers, _ M r. Strong said. He further stated that the name of the new car, together with its details, will be made public in the next few weeks, and that the first showing of the line will be made early in the summer. l-inch Plate. Glasa Tested., Wlll Stop Bullet The new one-inch plate glass armor plate will stop bullets . fired at point blank range from. heavy service arms. The new armor plate made up of five laminations, three being glass and two pyrolin, has been tested against direct fire from heavy sidearl11'3 as well as rifle and machine gun fire. The glass is particularly adapted for windshields of armored cars and for police or military use. --------;-- GENERAL MOTORS SPRING SHOWING A Seasonal Display of CAD I LLAC- LASALLE FLEETWOOD April 20th to 27th April 20th marks the opening of a w .!ek' s special showing of the lat· est models of Cadillac, LaSalle and Fleetwood, on our display fioor. This is an exhibit which will arouse enthusiasm among all who appreciate fine cars. For it provides the opportunity of making close inspection and road test of a group of motor mechanisms and bodies which are not duplicated in the industry. Cadillac offers, at this time, eight definite mechanical triumphsamong them the new 90-degree, V -type, 8 cylinder engine, the Silent Shift Transmission, the Duplex Four-Wheel Brakes, the Security-Plate Glass in all windows. You must see these cars to appreciate the harmony, the be-uty, the appeal to the eye-in the new lines, colors and fittings. This week's announcement by Gen· eral Motors in the Saturday Evening Post and Literary Digest marks the beginning of heavy seasonal buying. At present, we can make early deliveries on popular models which may not be possible later. We suggest that you inspect and test these cars during the coming spring display. We feel sure you will be pleased with the ve.ry moderate delivered price (free from ex· orbitant charges), the fair allow· ance on your present car, and the exceptionally convenient terms of purchase. CADILLAC MOTOR CAR CO. Evanston Branch 1810 Rid2e Ave.. Evanston Total ........ . . . .. 24,493,12f $3!2,630,0!5 MOON MAKING COTTON PICKER The Moon Motor Car Company announces that it had entered into a contract to manufacture a newly perfected mechanical cotton picking machine.