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· . April 12, 1929 WILMETTE LIFE ·5.1 Ford Sets Pace in County Car Sales for First 2 Months With Ford the leader, a notable gain was scored in new car registr,!ltions in Cook County for the first two months of the year. Ford had a total of 3,681 and the gain for the two months over the similar period last year for all lines was 2,399. Totals were 13,039 for 1929 and 10,660 for 1928. Fourteen makes, however, had gains over the preceding year. The losses by some of the volume producers were rather marked. Ford's gain was 3,632, having had only forty-nine registrations for January and February last year. Cbevrolet, in second place, had 1,796, compared with 2,829 last year. Hudson-Essex, in third position, led the groups, but showed a loss from 1928. The totals were 988 this year compared with 1,099 in 19~. Hudson, as an individual, showed loss, while Essex had a sli ght gain. Fourth place went to Buick with 769, compared with 1,072 last year, and Oakland-Pontiac was fifth with 764. Oakland, as an individual, had 252 this year and 244 last. Nash was second to Ford _ among the volume producers in the order of gain. Nash had 618 for sixth place in the general standing. Last year the line registered 596 for the two months. The standing for January and February this year follows :- Born of a Great PRIDE OST todlly·l lbtomobiles are .made for the many. Pierce-Arrows are created for the few. That has always been so-always will be so. And the reason is that Pierce-Arrow fineness results from the very antithesis of mass production. Another quality that sets Pierce-Arrow apart is that of pride. The men concerned with Pierce-Arrow manufacture have a regard for the name which borders almost on reverence. And so with Pierce-Arrow ownership. If great pride did not enter here-and if it were not M . ·or )" ' ' . ~~~,, ....~..··~,~~ . ) Ford .... . .... . ..................... 3,6R1 Chevrolet . .... . .. . ..... .. ... . ....... 1,796 Hudson-Essex . . . . . . . . . . . . . . . . . . . . . . 98~ Buick .... . ......................... . 769 Oakland-Pontiac . . . . . . . . . . . . . . . . . . . . 76-1 Nash .. . ....... .................. ... 618 Chrysler . . . . . . . . . . . . . . . . . . . . . . . . . . . . 606 Graham-Paige ...................... 447 Studebaker-Erskine . . . . . . . . . . . . . . . . . 427 Wlllys Products . . . . . . .. . . . . . . . . . . . . . 404 Dodge . . . . . . ...... . . -403 Cadillac-La Sane . . . . . . . . . . . . . . 339 Packard . . . . . . . . . . . . . . . . . . . 306 Oldsmobile . . . . . . . . . . . . . . . . . . . . . . . . 256 Hupmobile . . . . . . . . . . . . . . . . . . . . . . . . . 214 Auburn ... ...... ..... ...... ....... .. 182 De Soto . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15t I .. incoln . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 122 Reo . ...... .. ........ .. .......... .. 104 Durant ........ ...·.................. 93 Franklin . . . . . . . . . . . . . . . . . . . . . . . 59 Peerless . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Stutz . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Chandler . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Pierce-Arrow . . . . . . . . . . . . . . . . . . . . . . . . 28 Gardner ..... . ............... ...... . . 25 :\larmon . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 1\foon ... ... .... . . . . .'........ 24 Jordan . . ......·.. ....... . .. ...... 20 Stearns . . . . . .......... 9 Locomobile ............ .... . 4 . . . . . . . . . . 44 :Miscellaneous . . . . . . somehow shared by America at large-there would be no such ttiumph as that oftoday' s PierceArrow. When this new car was conceived·by an expanding organization, it was determined that it should be big and powerful, yet slender and graceful-and that it should, first and last, be PierceArrow at its finest. The resulting new Straight Eight-the fairest, fleetest Pierce-Arrow that ever bore the name -arrived at the psychological mornent. It is making fine car history hourly today. · Ford Output in Day Reaches 8,006 Cars; Has 128,142 Workers Production records of the Ford Motor company are being stepped up rapidly, according to D. G. Leonard of the Skokie Motor company of Main street, Wilmette, North Shore distributor, who has just received the information that Ford has set a new )ligh daily prQduction record with output of 8,006 cars and trucks. Of these 6,286 were for the domestic market, 1,163 for foreign shipments and 557 were made in Canadian plants. Ford employment now totals 128,142, of which 102,457 are at the Rouge plant, 20,223 at Highland Park and 5,462 at the Lincoln plant. REASON FOR NOISY CAR When the car develops unusual noises in the rear and both rear wheels run very unevenly, it will be found that the following troubles are the cause : Drive pinions loose on shaft; bearings on pinion shaft loose ; loose ring gear or probably some nut has worked loose or was left in the housing by some workman as is known to have been the case. Eighty-five percent of the passenger automobile.; manufactured are closed cars. - 1 zs Horsepower Engine ~ 8S miles per Hour ~ 133-inch and ·+3-inch Wheel Boo Non-ahatterable ·Glasa ~ Fender or Bracket Head lamps optional without extra charge. THE NEW STRAIGHT EI 'G HT BY PIE ~ ~CE~A~~OW · 2775 T0 · 8-2 0 0 AT B U F FAL 0 F R 0 M In purchasing a car from income, the average allowance on a good \lsed car usualiy more than covers the initial Pierce-Arrow paymeDt Chicago Pierce-Arrow Sales Co. 2420-22 S. Michigan Ave. Tel. Michigan 2400 Chicago Benell Motor Sales · 5714 Broadwav