Wilmette Life (Wilmette, Illinois), 12 Apr 1929, p. 51

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~~p=ri:l~12~,~19.~~~~~~~======~================~W~IL~M~E~T~T~E~L~I~F~E~======================================::;g' someone else to act for him," conAPRl DANGEROUS MONTH o.r tmued the motor club executive. " .he sa1'd , " t he f anu'1 y doc."H SCHOOL POSTER WARNS trme 1s that 1f the head of a family o~ever, Chicago Motor Club Urges Children to be Careful When Streets Are Slippery '~April showers and slippery street s make automobiles hard to stop" is the caption on approximately 25,000 ·safetv posters just distributed by the Chicago Motor Club to as many school rooms in northern Illinois and northern Indi ana~ "Take no chances," is the warning at th..e bottom of the two-color picture, which shows three school children wisely waiting in an April shower for an automobile to pass before thev cross the street. Each poster was accompanied bv a letter, which urged the teachers to base general safety discussions on the 1e s~ son portrayed. The letter pointed out that "anyone whp has driven a car on a rainy day knows how difficult it is to watch traffic, keep an eye on ped estrians and to stop within the required di stance. Carefulness is Urged The side windows and the wind shi eld , save for the half circle de scribed lw the windshi·eld wiper, are nearly. opaqu e. The leaden skies hid e th e sun . and pedestrians are indi stinct grc;· masses. Add to these handicaps t o drivin~ the fact that brakes som e tim e~ \\'Ork erratically, and we can see whY it is essential that childr en u sc ex-. traordinary caution on such day s. "The order of the da\· sho uld h e: C mbrellas held high, and not obscuring- vision ; aU streets crosse d ca refull y ." Although the law provides th a t an owner of an automobile is not r es po nsible for damage to others, unl ess th e driv er is acting as an agent, th e "fam ily doctrine" in legal circles acce pt s "dad" as "holding th e bag " \\' he re th e: famil y car is concern ed. Thi s st at em e nt is made bv Charl es ~f. H an:s < ·i \Vinnetka, president of th e Chi c~go Motor club, which is affiliated with th e Am erican Automobile Association. It is hased on a report received fr om the A . A. A. re search deoartm cnt. provides an automobile for the use of his family, then it is not necessary to show that the member of the family who. ~as driving the. car at the \lme the lDJUry was occas1oned was acting as the agent of the head of the family. The Supreme court of Illinois, pass ing upon a case wherein a father was sued for damages inflicted by an auto!llobile driven by his daughter, ruled, m part as follows : "We agree with the Supreme Court o~ Tenn.essee t?at w.here a father pr~ vtd.e s hts famtl y w1th an autorilobtle for their pleasure, comfort and entertainment, 'the dictates of natural justice should require that the owner should be responsible for its negligent operation, because only by doing so, as a general rule, can substantial justice be attained." Public Interest ·in New Roosevelt S~own by Orders First reports ·to the Marmon factory from its distributor and dealer organi· zation' throughout the country revealed nation-wide interest in the new Roosevelt eight,.according toW. T. Wersted of Winnetka, Marmon and Roosevelt dealer. More retail orders than ever before received in · the history of Marmon and a marked increase in sales activity in the Marmon 68 and 78 lines, the company's other . straight eights selling in higher price fields,· are reported. Preliminary compilation of report'3 from the Marmon retail organization shows· that approximately 500,000 peopl e visited Marmon salesrooms during the first two days the Roosevelt was on display. Although production of Roosevelt C\Dd Marmon cars hao.s held at better than 200 cars a day during the last several weeks the d~ily output has been increased to 250 cars to take care of demands for immediate delivery. Capacity operations are planned to enable the company to fill the orders on its books for immediate shipment and an April production ·.sche.dule of 6,500 cars has been established. Vote Tile Peoples Party Ticket STRAIGHT TUESDAY, APRIL 16 A Cross in the Circle WiD Do It 1 · 4 CADILL.tl(; Duplex ti·'Wheel Type These new Duplex Four-Wheel brakes on Cadillacs and La Salles stop these powerful cars promptly, smoothly, safely. No guesswork. No fear. You can be sure-and you are sureof these brakes that Cadillac engineers have developed to control the unlimited power of the Cadillac-built, 90-degree, V-type, 8-cylinder engine. A quicker, surer emergency stop ean be made with an even lighter touch on the pedal than ever before. Drive a Cadillac or La Salle and you will feel lie difference. ' "The Family Doctrine" :\f r. Haye s pointed out that a pers<'Il loa nin g hi s car to another is not r c-spo nsible fo r damage to anoth er un less th e driv er is acting as age nt for th e own er. "This ap plies 111 cas e!wh cr e the owner send s an ei11J1Io,· < ·<· I J 2 3 2to9 Mechanical Superiorities 10-Nation-wide 4 i) Smartness and style, inside and out. Silent Shift Transmission permits gear changes at any speed without clashing. Security-Plate Glass in all windows means safety. Duplex Four-Wheel Brakes-a touch of the pedal stops your car. An even more powerful and smoother running Cadillac - built, 90 - degree, V-type 8. Wonderfully easy steering. Adjustable front seat places brake and clutch pedals within easy reach of any driver. Pneumatic control principle applied to Fisher bodies assures quietness. Chromium plated exterior nickel parts provide permanent s ..aeen. Nati9n-wide service-Cadillac Service. . +++++++ +++++++ + + + + + + + + + + + + + + + + + + + + + + DEPENDABLE + + + FUEL OIL + + + + + + SERVICE + + + + + + + + + + All grades- Truck delit'eries + + + + + + + THE SHURE-FYRE + + + + + COMPANY + + + + 180 No. MICHIGAN AvE. + + + + + CHICAGO + + + + + Phones, Franklin 0 55 7 + + + Niles Center 4 7 6 + + + + ++++++++++++++++++++++++++ SERVICE On the foundation atone of Cadillac Nation-wide Service are placed the fundamental and e:aclusive mechanical advantage· or 192!) Cadillaca and La Sallee. And theae are eurmounted by a dietinct beauty of line and color that complete· the Cadillac program for the permanent ea tisfaction of Cadillac and LaSalle ownere. 6 7 8 9 ·· J0 CADILLAC MOTOR CAR CO. Evanston Branch 1810 Ridge Ave·· Evanston Why CADILLAC can, and Does Render a better Service -because of Cadillac-trained craftsmen-guaranteed work-prompt delivery-standardized prices. And every Cadillac representative delivers this uniform service gladly-in every part of the country. ··

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