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March 1. 1929 WI.LMETTE" LI.FE ·21) Wilmette J700 ZIRCON! ' LVANSfON Beginning March 2 an adamantine, various-colored silicate, certain varieties of which are cut into gems. -Funk ~ Wagnall's Dictionary We have several very fine Zircons here on display for one week--exquisitely cut, flashing, brilliant, diamond-like gems. These prices _ar~ for the unset stones: Octagon-cut Blue Zircon, 6.79 karats . . . . . . . ·.· .. .. . . . · . .. $2oo Fine Oval Blue Zircon, 3.89 karats . . ....... . ....... . .. $75 Round Natural Zircon, 12.45 karats . ... . . . . . ....... .. $I 50 Fine Oval Pure White Zircon, 5.23 karats . . .. . . ...... .. $175 Cushion Antique Zircon, 6.98 karats, white . ........... . . $200 Jewelry Department-First Floor: Ruby Ring Week! An event for which many of our customers ·have been waiting - the many who \vear only Ruby Ring Hose, which they can buy only at Lord's in Evanston. And now, from March 2nd to 9th inclusive, we celebrate Ruby Ring Week, featuring a number of outstanding Ruby Ring stocking items: I· Our Shagmoor Coats Are Hre! So many of our customers are waiting for' the Spring Shagmoors-that we hasten to let you know that they have come-and that they're smarter than ever! Of the good Shagmoor fabrics-in new tweedlike weaves (resembling closely certain kinds of costly foreign fabrics)· and made in coats that you can wear, with perfect assurance, for street, for short train trips, for transcontinental tours. · for outdoor games, for air travel. for Palm Beach, for town and country on every possible occasion but the most formal. Why Should Anyone Wash Dishes? There was a time when most housewives washed the clothes of their families and householdsyet it seems a primitive time, long ago. It will seem just as strange, a few years hence, to think of any .. body's having · washed dishes! Because they can be washed so much better, so much more quickly, in a Cpnover. A swirl of boiling water makes your dishes by~ gienicallv clean-instead ot your having to wash every separate dish. And when you tak£ them out, they're hot and dry and clean iri a jiffy. lk Service Hose tt·:,?vi? I quality-silk clear to the ing J einforcement features. ,~ Picot-Topped Chiffon $1.95 Two weaves to choose from- 42 and 4 5 gauge. Picot top; French heel. ' e. ~ .. ~t~l vice Silk forcement. Colors Gun metal Lido Sand Blonde Suntan Fur-trimmed and p 1 a in models-flat furs, and fox and wolf. See them in the Coat Section on the Second Floor. A Conover's easy to buy - · here at Lord's. Let us show you how it works - and tell you about the convenient terms of payment. Just call Greenleaf 2625 Lord·s-First Floor Mystery