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N o\ember 1, 1929 WILME:TTE LIFE 51 { - NORTH SHORE # CAR REGISTRATIONS IN COUNTY SET NEW RECORD More Automobiles Sold in Nine Months Than for Entire Year of 1928 P:1eknrd .llud~on ....... ... 2,60~ Whippet J-1 upmohill· Oakland A nburn 1>~ 2,577 ....... .. 2,161 1,956 1,423 ......... 1,307 Sotn La. Sall e Cadilla c \Villys- KHight Jl(·O 1,292 1,251 l.05i Sf!i :l40 !l'j~ Lincoln !{QO~Helt .. r,o:! 447 :190 3~;) ~li4 .. . Cook co'u ntv new car registration for Durant Peerless nine months are 11,303 in excess of the Chandl e r entire year of 1928 and 31.1 per cent Franklin better than the corresponding period l'iE't'C ~ - .-\ rt'l ,,,. Yiking- . of last year. Total figures up to October I· were 100,208, as again . t 88.905 ior the twelve months last ,·car and 7(,,274 for the nine months o( 192ft Seventeen of the fort\·-onc individual makes listed returned ·gains ewer Ia · t year. lncreases ranged from Jr,g:z P<: r rent. for Ford to 2.1 per cent . for Dodge. Ford's contribution was 25.7W, which compared with 5,501 for the ninl' 1 months of Ia . t year. It is significant that the ~fodel A registered more than nne-fourth of the local listing:. Chenolet. in second place. hac! 12.553. ,,·hich compared '"ith 15.889 of the Fours in 1928. A review of the figure s ~hows that the General ~[otor s unit had 2,341 in ] uly as the peak month, " ·ith 616 in ] anuary as its lo\\'est point. Ford's p~ak was 4,036 in ] uly and it s lu,,·est month was 1,426 in February. ~c:ptemher was the second lowe . t with of 1927 and with 3,234,007 in the 1926 period. · 1 The outt)ut for the first nme months _! of the current year exceeded the 1928 ·- - - - - - - - - -- - --' total of 4,601,141 by 270,18~ a nd made Automobile production in the {j nited certain that the total 1929 output would exceed that of last year by ....a large .~ tates and Canada in the first nine margin. It is now considered certain month s of 1929, exceeded the output for all of 1928, the official figures of that the total for the year will reach 5,600,000, or approximately 1,000,000 the Department of Commerce, disclosed. The September production of higher than in 1928. N ew Record Set II 429.149 brought the nine months' total 319 to 4,871,324, as compared with 3,672,817 The average cost of operating a car in the corresponding · period of 1928. on a farm is $208 a year, not includin).{ 2:1!· with 2.911,622 in the first nine months depreciation. . 2.201. Nash in Fourth P lace Pontiac was third with (),197. ;t s again st 4,815 last vear and !\ash wa'> iourth with 5,()19, SOo cars in exces s of the previous vcar. Computing the groups. Hudson - E :-.s< ·x took third place with a combined tfJtal of 8.012, as against 6,4()7 in 1928. Oakland-Pontiac being iourth " ·ith 7/120. as compared \\·ith (),014 last Year. \\' ith Marquette included . . Buick \\'ould have taken fifth place with a combined total of 5,720. Buick indi·:i dualh· had 5,4()7, as against (),447 ior last Year. These figures \\·ere thirt,·t\\·o hctte·r than Essex, ·,yhich tnok :- ixth place in the incli\'idual . corin!.!" " ·ith 5.435, as against 4,()37 in 1028. ' Chn-sler-Plymouth going a .~ain:-,l Chrysler alone last Year had 4,-+2fl L)r ~c,·enth position. Chr~sler hac! 3,MIJ in 1928. Studebaker had 3.-+84 for e-ighth po .~i tion and Old. mobile came ninth \\'it11 3.1 W. Last vea r Oldsmobile ha.d 2.0 13. showing- a gain of 58.3 per cent. ~------ -- ----- ---------, I I I I I I : 1 !..---------- ----- ________ _. I I I I I r------------------------i I I I : I I ~-----------------------~ ,---------------------------,I' ' I I .. their long low .lines spell SAFETY Today'· roads make today's speeds. A steady .fifty-mile gait Is as common as thirty-five miles an hour '!IS a few years ago. With today's speeds there must be safety. And safety is clearly indicated by the low Rat lines of the new Cadillaca, LaSalles and Flectwoods. These lines stand for low center of gravity - fo.r a balance that brings sure con· trol. And these low racy lines bring into existence a new and distlnc· tive kind of beauty. You must sec these cars to realize what has been accomplished. I I I : I r------·l--------------------------J ------------·-------., I I I I I ' I I I I I I ~----------------------------1 I ----------------------, I I I I I 1 I I ~ -- ------------ -----.~---· · 1 Shift In Positions There ,,·as a shifting in position~ from the · previous report fnr eigl1t 111onths hctween Dodge and Grnhalll rai(Yc. Dodge led "·ith 2.920, as alrnin"t 2.8o8 last Year. "·hilc Graham-P<li g L ' Ji,tings for ·nine months this .r ear wer e 2.843, \\·hich compared " ·ith 2,258 in LOWER RACIER LINES LARGER ENGINES GREATER VA~UES Cadillac Motor Car Company Evanston Branch Hlshland Parle Branch 1810 Rids· Avenue 108 No. First Street 1028. to maintain :ts Tts total this \'Car is 2,008, against 2.258 last. At1hurn is another line that has cnioyed a 1anrer demand than eYer hefore. A review of the figures sho"·s a month hv month gain for A uhurn comnared with last year. Total registrations for tw<'IVf' ti1onths of 1028 for. A tthttrn we r e 1.217. rn to October 1 the lin e h a d 1,307 fo r 1920. T h e sta nding nf th e nrincipal indi\'i·dua l makes for 1929 fo llows: lr;-~d in the hil!h-gracle field. Ford . . . C"hpvmlt't 2:1.7110 12.!'i~~ Packarcl continue . Pontiac NaRh . . . . . Buic-k . BSSt'X . .. ...... . . 6.Hli ... ... ... .. NEWCAD I LLAC NfWL·AS·A LLE NfWFLEETWOOD listen to WMAQ 8~ to 9'29 P.M. Thursdays, for the CADILLAC -LASALLE DRAMATIC RADIO PROGRAMS !l.61~ !),467 . . . . . 5,435 C'hrvsler -Plymouth . .... , . . . Rtudeb aker .. .........·. O ldsmobile .. .. .. . .. . .. . Dod~e r · . ... .· . 4.426 3.484 ~:~-~~ 2,843 Grah am -Paige