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WILMETTE LIPE December 14, 1928 ::: 1KMJBLE FUDGE" A SUCCESS I Another chapter has been written in the history of newspaper making I The Chicago Evening Post, in its efforts to provide the best and the newest, has added technical devices for more efficient publishing of late news. The last three editions of The Post, out after 4 :30 p. m. every day, are called the "Double Fudge" editions. "Double Fudge" is the trade name .for a mechanical device which makes it possible to print a double column· of type on each side of the front page enabling The Post to give the public much more late news than any other Chicago evening newspaper. This is the newest tempo in journalism-modern in spirit and marks an- other step forward in The Post's progress. ·The Post is the only paper i?, Chicago that has a "Double Fudge, and is the first in America to give its readers the advantage . of this improvement. Wilmette Students Achieve Honors in Geology Studies Miss Herma E. Logan, 1627 Walnut avenue, and William G. Eckhardt, 1228 Greenwood avenue, Wilmette, are included· in a group of twenty-eight freshmen to win scholastic honors in geology at Northwestern university, Dr. U. S. Grant, head of the department, announced. They were included in a complimentary field trip given by GIFTS "in J:eather" the · geology department to students who have maintained the highest scholastic average during the past semester. The trip started at ·8 o'clock last Saturday morning, and continued all day. The students went by bus to the Fo_x By Joseph E. Shantz river region, forty miles west of Cht(Wilmette Postmaster) cago and studied topography, returnI would like to direct the attention of ing ~bout 5 o'clock in the afternoon. patrons of the Wilmette post office to All expenses of this field trip were met the' foHowing suggestions in connection by the geology department. with the posting .of Christmas mail matter: Mrs. 0. G. Rheiu of Pittsburgh is Place your return address on all spending the Christmas ·holidays with letters and parcels. her daughter, Mrs. Frank]. Dowd, 1405 In~nuary every year the dead~letter Forest. Mrs. Roger Sherman 818 Sixservice receives between i · .ree and four teenth street, entertained at luncheon million dead letters containing Christ and bridge at her home Wednesday in ma~ and New Year's cards in addi honor of Mn. Rhein. tion to the normal receipts of ordinary undeliverable letters. This enormous increase in undeliverable matter is, of course due primarily I to incorrect addreses, but would still I be preventable in spite of incorrect ad dressing if the patrons of the senricc would place their return address on the em·elopes. The loss sustained each year by tht 'I I mailing public is enormous, amounting to not Jess than $325,000 in cash out lay, not to mention the disappoint ment of hundreds of thousands (If persons who fail to receive the antic / ipated greetings, leading no doubt t<l misunderstandings and estrangements. since in the absence of a return ad dress on the envelope the letter ca11 not be returned . and the mailer is un aware that his or her message was not delivered. Thousands are found to con tain gifts of money when opened in th<· dead-letter office, and comparatively few contain sufficient information tn enable their return to the mailer. In January of this year the \Vil mette post office received 4324 Jetter <. which were given directory service, of these 3!/c were returned to the sender and lQl" /(l sent to the dead-letter offict. Put Return ..4ddress on Christmas Mail, Postmaster Suggests J m p:: er fr se st II m ---- -·---, te ni Ill pl tic fr th of a11 \{ ~~ c1 an Ill Cl Jo w b~ OJ I I er E s, Ml Jl ca ca ~ st F bE II Travel necessities ~lected from ((worth-while'-' productions of the best American and European uu;orket:r in Leather. '~ Miss Louise Boos and Joseph Lusch er of Joliet were guests of Mr. and Mrs. Fred H. Janssen, 320 Isabella street, for several days this week. gE Sl Cl ~ c te to sa Kl J( Zipper Bags in unusual styles ... plain and colored leathers of quite superior quality ... .... ... $18, $25, $34, $60 in ... M II ~ Fitted Suit Cases ... made to meet the dema1;1d for the higher types of hand luggage .......... $45 to $1,000 w aJ Overnight Bags and C~ses ... cleverly designed travel conveniences .. . enamel fittings 'in varied colors .. . priced from ........ $29 to $500 The Christ"Jas Exhibit of Shoppitzg atzd Costume Bags Unique and attractive types, many of which are found only at "Spauldings" i I I' I This Beautiful New ~ Stromberg -Carlson Has all the famous Stromhera· st 'J a, s SPAULDING & Co. jeUJelers MICHIGAN A VENUE at VAN BUREN STREET EVANSTON: 1636 Orrington Ave. PARIS: 23 kue de Ia Paix s=.c w I Carl.on toae. Very lelllitive, ~y eelective, operata direct frOm the house circuit-Do betteries or liquids. A. C. Tube.. illuminated tiiDiDi diaL cabiaet. F PI d: A ]1 Ul ut"' dmtorutrwll. \\' Wilms Electric Co. Opposite the North Shore Hottfl gi oi pt --- -~ --~-~ - ~~~~_j~ 1616 Chicago AYe. EVANSTON Telephone UniYeraity 2361 E xcl'U8ive Stromberg-Carlson Dealers on. the North Shore F, 11 " T M M M