Wilmette Life (Wilmette, Illinois), 12 Oct 1928, p. 45

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October 12, 1928 WILME.TTE LIFE 45 765 DIFFERENT.HPES Hupmobile Dealer ·OF AUTOMOBILES BUILT Reports Trade 0. K. . in ~oreign M· a rket Gardner Motor Company Will Build Aeroplanes Gardner Motor company has formed a $2,000,000 company to manufacture a~rplanes. Amos 0. Payne, chief engmeer of the Swallow Airplane company has resigned to becon.~ affiliated with the Gardner enterprises. The Lycoming motor, which is used in Gardner automobiles, will be used in the plane. CLUBS URGE MORE COURTESY Automobile clubs with headquarters in Chicago have been making a campaign for courtesy on the road. "Are you giving consideration to the other fellow" is asked. There is no time limit to this campaign. Purchasers Find. Cara to Suit That the American automobile is wei! establ!shed in markets of Both Taate and Pocketbook,· now E~rope, ts the mformation imparted Saya Charles M. Hayea br Gould C. Davis, Winnetka, HupmoMotor car purchasers today' should have no difficulty in finding the automobile precisely suited both to taste and pocketbook, with 765 types offered by the manufacturers at prices ranging from $385 to $12,500, according to Charle·s M. Hayes of Winnetka, president of the Chicago Motor Club in making public figures issued by the' research department of the American Automobile association. Discussing these figures, Mr. Hayes points out that never before has the American public had placed before it such an amazingly complete array of automotive products and such a comprehensive list of price classes. "One hears much talk," · says Mr. Haye·s, "of standardization which, we are told, will wipe out all opportunity for individuality. With 765 car types available, that 'menace' seems remote. Obviously, .a person's taste would have to be extremely, even radically, individual, if it would be impossible to satisfy it among all those modeh. ." Look at the prices at which we are offered these automobiles ! The Jist ranges all the way from $385 to $12,500. What a p~cture that lavs vpen! But little imagination is neces . . sary to convert tho3e two figures into a glamorous as well as a practical story. "Rather than stultifying individuality, the automobile industry today is encouraging it. This holds true among all car makers, from those in the lower price tier3 to those occupying positions in the upper levels." bde dealer, who has . just received a report · from Fred B. · Sides, export mana~er of the Hupp Motor Car corporatiOn. . "Ol!r export manag~r reports that hts vt~ws ar~ based on personal obse.rvatw_n d~rmg an exten3ive foreigin tnp wht~h m the past ten months has tak~n h1m to Europe, Australia and Afnca and brought him in close contact with business t~en of all large centers from England to New Zealand," say·3 Mr. Davi:;. "Opening his tour by attending the Paris and Olympi.a. automobile shows, last fall he v1s1ted South Africa, Australia and New Zealand, returning to England by way of Ceylon and Western India. "The American automobile is now well entrenched in the export field. This is ~ue to the power and sturdy construction of our car·3, which find much favor because they can stand the strain of. the rough roads they have to negottate. But the preference for FIRST SHOWING On TH· ,URS- MIDGET DRIVES A CAR The Oldsmobile company reports that Duchess Leona, a .midget weighing just 45 pounds, i.s the driver of an Oldsmobile. DAY,OCTOBER ELEVENTH, of the de luxe line of ROYAL and REG · AL Nash tnotor cars. You are invited to inspect these m.odels at our Mam.tnoth Sales and Service plant on the corner of Benson Ave. and Clark Street. MOTORS SERVICE m~~~~~ · EVER.VTHING ..fb· t!J~ AUTOMOBILE Chevrolet Builds Greater Foundry; Ready January 1 The Chevrolet Motor company has big plans for next year, one of the most important being the construction of one of the world's largest foundries at Saginaw, Mich., according to Fred Richardson of Winnetka, Chevrolet dealer. Chevrolet now has a foundry at Saginaw which has a 1,000 ton melting capacity a day. Work under way now will enable 2,000 tons a day after the first of next year. The company may then boast one of· the world's most modern inland docks at which pig iron and sand will be unloaded from lake points to be cast into million's of Chevrolet castings. · Foundations for the 212,364 foot addition, which will almost double the present floor space, are now completed. As early as December 1, it is anticipated, the foundrymen will be at work in their new quarters. And by the time the ice breaks on the Great Lakes next spring, the great 650 foot dock will be · receiving the lake freighters with a loading capacity of 40,000 tons a month. The P,resent foundry, originally the Grey Iron Foundry of the Saginaw Products Company, a subsidiary of the General Motors corporation, was built in 1919 and was taken over by the Chevrolet . Motor company in September, 1927. Prior to that time it had been specializing on Buick, Oakland and part of Chevrolet's cylinder block and head castings. Announcement---During the PAVING of Main Street custotners niay ENTER our building via the fine conc~ete alley IN THE~ REAR. The alley opens at Krauss' Cleaning Plant and Lloyd Hollister's· NEVER. CLOSED The Largeat Motor Repair . Shop in Wilmette ... RADIO BUILT IN CARS We had the automobile and then came the radio and now one manufacturer ha·s combined them. Stutz announces a built in radio as a new step in the refinement of the latest models. EVANSTON NASH CO. D. K. VOGEDING Bmaon An. A Clark St. llfa Bib. No. of Duia "L" en.Jeaf . ... J.C.Siown A.B. VanDeusen.

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