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WILMETTE LIFE September 14, 1928 Five Millionth Chevrolet Btiilt, Setting·a Record Marking, for the second time within ejght moD_ths, the passing of a milUonth milestone, the Chevrolet Motor company announced today that the · five millionth Chevrolet wcy produced at the F1int, Michigan, plant, . Sep. 8. The four millionth car · was built Jan. 11. The early arrival of the 5,000,000th car was in response to a continued (emand that has kept Chevrolet plants on a day and nigh! basis since the first of the year and has ' resulted in the setting of Qew monthly production records every month this ~ar. Productioq for the year promises to go well beyond the million. mark and will show more than a 1,000 per c<>nt increase over 1921 when 77,565 cars were built. The epochal five millionth car was a standard coach and came off the line mid the cheers oi a vast armv of assembled mechanics who gathered -momentarily. to see the record m~king model gli_ de off the line under its own power. .Exacting 3chedu)e reqnir~ ments did not permit of any ceremonies and a few_ seconds later the five 111illionth car became history, ' whP.'u numbe.r 5,000,001 was driven away. It is pointed .o ut that, whereas it had required a little 'more than 10 yrars for Chevrolet to build its millionth CCJ:r, the last four million were produce.d t? a little more t, h an five years, an mdtcation of the spectacular march that the Chevrolet Motor company has made in recent years t(· attain its present position as the world's largest automobile manufacturer. It was shown too, that since Ianuary 13, 1927, when the 3,000,000th car was produced, a little less than 20 months had been required to produce another two million. WILMm£ IS URGED TO ADOPT NEW TRAFFIC LAW Reviaecl Draft of Hoover Conference Now in Handa of President Earl Orner A copy of the final draft of the Model Municipal Traffic Ordinance as drawn up by the Hoover conference of 1927 and revised, after a year's work, by a special committee of experts representing various conflicting interests, has been received by Village President Earl E. Orner from The Automobile Club of Illinois, with the suggestion that the measure be introduced in the city council at as early date as possible. "Adoption of · the measure, it is believed, will mark an important step toward uniformity in traffic laws and will prevent confusion, especially on the part of thousands of visiting motorists," declared Si. Mayer, president of the club. An Impartial Ordinance The ordinance has been prepared with .a view to strict impartiality, favoring neither pedestrian, motorist nor common carrier. In the opinion oi America's foremost safety engineers, its adoption and observance will go far toward the prevention of street and highway accidents and will ameliorate the unsatisfactory traffic conditions that prevail in almost every c~~ less This new seven-passenger sedan For $ 00 . by PIERCEARROW selling today for $2850 dignity plus the Continental flavor of design and coloring for which the new PierceArrow line is famous. A magnificently complete motor car in every finished detail of upholstery, fittings and equipment. f f f Your gain is immeasurably greater than a saving of $600 when you possess this distinguished automobile ... at its today's unprecedented price of $2850. A more impo:-tant consideration about any Pierce-Arrow is the fact that it is a Pierce-Arrow ·.. that it is traditionally America's finest automobile ... that it has two generations of well-bred people constituting its ownership. This prided model carries all the beautiful The trade-in value of your present car may easily cover the initial payment on this special offering by Pierce-Arrow. It is aimed to make the terms as attractive as today's prices. Today's prices are lower than ever before known to cars of Pierce-Arrow manufacture. From $2475 to $29SO, at BuJJalo. Your present car will be accepted at fairly appraised value. This will apply against down and monthly payments which make Pierce-Arrow ownership surp~isingly easy. PIERCE-ARROW SALES CORPORATION (Factory Branch) 2420-22 S. Michi·an Avenue, CHICAGO Telephone Michigan 2400 The proposed ordinance has the endorsement of such bodies as the American Motorists' Association, the National Safety Council, the National Automobile Chamber of Commerce, the U. S. Chamber of Commerce, the National Bureau of Casualty and Surety Underwriters, automobile clubs throughout the country, bus and taxicab owners, as well as the electric and steam railroad interests. It is designed to deal merely with such local problems as police authority in the direction and control of traffic, the erection of necessary signs and signals, parking regulations, special rules for the protection of pedestrians· and certain driving rules necessary for city streets. An Appeal for Fair Play The ordinance is designed, moreover, to supplement and conform to the uniform vehicle code as approved by the national street and highway safety conference, and which covers such basic regulations as those pertaining to speed limits, reckless driving, vehicle equipment, licensing and registration. It is suggested, also, that the measure be made supplemental to state vehicle law provisions, with none of which it comes in conflict. In its final form, 'the propose~ ordinance is said to be so reasonable and to make such an appeal to the American sense of fair play as to be virtually self-enforcing and to find ready exceptance by all except the extremist. Under its provisions, traffic officials are authorized to mark crosswalks, traffic lanes and safety zones. Pedestrian, as well as vehicular traffic, is regulated. "Serpentine" driving is outlawed, and street-car passengers are protected under regulations requiring an automobile overtaking a street car, to draw up and wait, except at sa.fety zones, while passengers are getting on or off. Other regulations do away with such nusiances as all-night parking, parking a car offered for sale or bearing a display advertising sign. · -+· James G. Barber Service Station 1508 Elmwood Ave., Evanston U. S. LARGEST TIRE EXPORTER The United States is still the largest exporter of automobile tires, shipping 1,313,354 casings, or 32 per cent of the total trade of the important manu.- ~ facturing countries during the first six months of this year. ·