Wilmette Life (Wilmette, Illinois), 31 Aug 1928, p. 36

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1 WILM E TTE LIFE August Jl, 1928 Punishing Testa Given Four Nort~ Shore · New Models of Chandler Villages Now Have The average motorist, when he or she sees · a 1 new model motor car and likes it, does not realize the ex· tensive research work the manufac· turer, of . that car has exercised in bringing the particular model up to its standard efficiency according to Tom Hay, Evanston Chandler distributor. I I Total of 5310 cars PAYMORE.ATI'ENTIONtoTourBrake PAY LESS ·IW;ONEY for damages - ... - I "Particularly true is this of the new "65" Sixes and Royal "75" Eights just announced by Chandler," says Mr. Hay. Before any of the new mode!s were introduced, a score of expenmental engineers and mechanics kept everlastingly at testing, proving,· tearing down ,building up, changing this motor part and that, the thousandth part of an inch-all in order to increase the efficiency of Chandler power plants. "In· the testing laboratories, the motors of the latest Chandlers were subjected to a bewildering variety of tests to check up on power, economy and endurance under various load capacities. Dynamometers, tachometers, pyrometers, R. P. M. counters, flowmeters-all sorts of delicately calibrated and intricate apparatus arc used to eliminate theory from the performance of a motor car. "In additiml. - a· fleet of test models of the new cars were also maintained. BRAKE POWER IS MORE IMPORTANT THAN MOTO. R POWER The power of your motor means-Go -and. -Go'· meana risk. Here's a little statistical story. Gould C. ·Davis, Winnetka Huprnobile dealer, thought he'd like to find o~t how many car owners there are m \Vinnetka and did so, but went a littie farther and collected figures sho'Y,ing how many · t~ere a~e not only !n \Vinnetka, but m Wtlmette, Kemlworth and Glencoe as well. "\Vilmette leads the list" said Mr. Davis yestt:rday, but Winnetka .is well up and coming strong. In Wtlmette there were up to July 1 of this year a total of 2 282 carsJ these being of all makes and types. In Winnetka there were 1 757 automombiles. Glencoe has a totai of 892 cars while along came Kenilworth with 379." . "If we may judge by the demand for cars on the north shore there will be a big increase before the end of the year. The new Hup Century seems to have met with high approval and the fact that despite heavy production delivery has not been as rapid as we would like, indicates that the remainder of the year will increase the order list." One owner of a Hupmobile in \\Tinnetka reports that he has been "eating mileage." This man bought his car in April and already has run it 8,000 miles. FOR YOURSELF Right before yCMJr ey.~ -on accurate hydraulic The power of your brakes meansStop-and ...Stop" means safety. gaugu-the JUMBO Brake Tester reveals the true coadition of the brake on each If you must have "'Go," you certainly must have "Stop. ·· What about )'OUr stopping ability? Have your brakes scientifically tested. and adjusted ·on our Jumbo Giant Brake Tester-the greatest dispenser of motoring safely ever devised. MORE THAN TWO MILLION PEOPLE 'l-lave ... wheel. Eliminates ~hance for human erroc. alt Assures positive equalization and perfect balance of brakea..guarantecd alctyl" 73 out,ht DODGE BROTHERS MOTOR CARS And new thousands of Dodge Brothers owners are joining these millions every week. Production and sales continue steadily to mount. Dodge Brothers vast and jmposing factory resources continue to expand. Faith in the integrity and~rogressive genius of Dodge Brothers continues to entrench itself more deeply than ever in the · public con· sciousness. It becomes increasingly mdent that Dodge Brothers great and distinguished past is steadily projecting itself infO a lti1l more illustriowa future. A good name becomes better lti11 with t:Yery motor car that is shipped from Dodge Brothen Works. Style has joined hands with dependability, in the swift advance of Dodge qaality to higher and ever higher levels. Dodge Brothers three great Sixa-The Sundard, The Victory and The Senio~emplily today the loJical and brilliant ftowering of those sturdy tdeals on which Dodge Brotben Works ~45 founded fourtee~ yean ago. Sincere Service Always This machine makes brake adjustments a simple matter-it eliminates al1 guesswork- all road tests- yet enables us to make your brakes efficient to the very point of perf~tion. Drive in for the "Jumbo·· test. If adjustrn(nts are needed we will make them quickly- -at a very JUMBO BRAKE 'I'ES'l'ER . ~ rcaeonablc chaqc. ~ Testing, Adjusting and Relining All Types of Brakes. Exclusive Authorized Service for North Shore on Bendix-Mechanical and Lockheed Hydraulic Brakes. PERD.PLATE 2212 W. Railroad Ave. at Noyes St. Ph. Gr. 2122 - BVARS'l'OM Sales Loruine Lights 1111tl Service Gabriel Snubbtrs Wtstingbonst Automotive Brakes C. M. McDONALD 1 o 1 9 DAVIS STREET PHONES: UNIVERSITY 2. 2.4, WILMETTE 2.14

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