Wilmette Life (Wilmette, Illinois), 31 Aug 1928, p. 21

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August 31,. 1928 ompare .t· e aste That's the way to-·a ppreciate the superiority of _ "Selected" -The Better Drinking . Milk .Close your eyes and compare the taste of '~Selected." 1- Pour a glass of Selected Milk. ... 2-Pour a glass of the milk you wish to compare with it. 3- T ake small sips from one glass -and a miRute or so later from ,~..the other. 4-Have each milk drinker in your family, both children and grownups -make the same test. .. Why It Tastes So Good . The "Sweet Natural Taste" of Selected is just a matter of greater care in the production and handling of the milk. Out near Lake Geneva, 90 dairy farms, picked . because of their healthy, well-fed cows; their light, . clean, airy barns; and their careful method~; p~~u~e Selected Milk for us and we pay the· m a premaun;t for this extra care. This pure, sweet milk immediately cooled at the f~rm, and kept cool to your very doorstep, except ,for the interval of pasteurization, is the milk you get when you buy "Selected." Note the Sweet Natural · Tast eof "Selected" Why not have the Best? The first of September is a good time to change to this better drinking milk, and -it's easy to do it. Instruct. , your m·aid to speak to any Borden ! milkman, or phone Wilmett~ 1545 . 17¢ a ~uart ·£Sol ldcniified by dail tTade tn4,. ·~ ch;c hooded ujl · I . .\' " ·I ' .... Wilmette 1545 I. - I

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