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WILMET T E L 'I F E August 17, 1928 IDEALS 'IN BUSINESS O commercial enterprise can be succes~f':'i in the true sense of the word unless 1t 1s ~perated on high principles- unless the men in charge of it have high ideals of responsibility and service. Ideals are of particular importance in the funeral directing profession. The mortician has an unusual opportunity to render sympathetic service, and a sacred trust is reposed in him. Back of the many details which make up the work of this establishment, guiding every small· est part of our work, are the fundamental ideals and principles upon which our reputation has been built. N cw,Oi~fRTAKER II 09 CENTRAL AVE. ' cf¢t WILMETTE WINNETKA ·Superior Ambulance Service 654 404 The Oldest Established Undertakers} ...,{ . on the Immediate North Shore - "lfhe }(ouse of lf>e'Ysonal Setllice" SS4 CENTER ST. "A Correct Grade for Each Burner" FUEL.OIL Two Bulk Plants-Eig~t Trucks operated ON the north shore to assure Telephones Winnetka Highland Park 3020-21 -22 3290 ~ 3291 PROMPT, EFFICIENT SERVICE ·Wholesale Distributors of SUPERIOR NAVY ~ HI-TEST GASOLINES . QUAKER STATE ~ MOBILOIL MOTOR OILS ALCOHOL GREASES KEROSENE - BRAUN BROS. OIL C:O. "For Fuel- Use Oil" ··················································· · For every pleee, lor eaeh kind ol Iabrie in your weekly washing, we bave spe~eial and sueeesslul lormulas lor laundering thoroughly and beautiiu-ly. Your sueeess!ul !ormula lor saving elothes and energy is ""Use this exeeptioaal se·vioe." Our Bring-and-Call Diseoiant makes extl'a savings lor you. · I ' ··················································· · · · · · · · NELSON LAUNDRY DRY CLBAIIIIfG SYSTBM ·121 0 Central Avenue Wilmette AND ·