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I WILMETTE LIFE August 3, 1928 IDEALS IN BUSINESS O commercial enterprise can be successful in the true sense of the word unless it is ' operated on high principles_:_unless the men in charge. of it have high ideals of responsibility and service. Ideals are of particular importance in the funeral directing profession. The mortician has an unusual opportunity to render sympathetic service, and a sacred trust is reposed in hint. Back of the many details which make up the · work of this establishment, guiding every small· est part of our work, are the fundamental ideals and principles upon which our reputation has been built. N Superior ·Ambulance Service ~fl'he J{ouse of CJ>e1'sonu1 Setllice" 1109 .CENTRAL AVE. SS4 CENTER ST. WILMETTE WINNETKA 654 404 ...,{The Oldest Established Undertakers} .. on the lmm. ediate North Shore "A Correct Grade for Each Burner" FUEL OIL Two Bulk Plants-Eight Trucks operated ON the north shore to assure Telephones Winnetka Highland Park 3020-21-22 3 290 ~ 3 291 PROMPT, EFFICIENT SERVICE Wholes ale Distributors of SUPERIOR NAVY 8 HI-TEST GASOLINES QUAKER STATE 8 MOBILOIL MOTOR OILS ALCOHOL - GREASES · KEROSENE - BRAUN . BROS. OIL C:O. "For Fuel- Use Oil" ·~ ~· ................................................. Cut down )'our washda)' time lrom hours to minutes. Put all the soiled articles to1ether and place them in )'our ear. When . )'OU pass b)' our door, drop them in. Promptl)' on the promised da)', piek them up .... and eolleet Our liberal diseount lor BriDI·and·Call! . . Laundry Washing Costs Less MELSON LAUNDRY ·AMD DRY CLBAifiNG · SYSTEM ~ .................................................. 1210 Central Avenue Wilmette ·