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ILLUSTRIOUS NEW "72*. TOWN CABRIOLET BODY BY . LE .BALON $]595 .I r .~--· -· ------··- to understand the widespread public acceptance of Chrysler in the four great price divisions from S670 to ·6795. r;) Chrysler engineering, which never rests its efforts, has maintained its product as fresh and as new as· it was in itS very outset four years ago. n This spirit of progressiveness has been responsible for the pioneering and development of every significant improvement in motor cars since the first Chrysler. And thrQugh the Chrysler pl_ a n o~ Standardized Quality these refinements have been passed on to all Cbryslers. Thus 'Chrysler has set up entirely . new standards of motor car value _ and has given ~ew meaning to · ««price'~ and "price classes" in the industry. n Chrysler cars- whether "5~," "62," "72" or 112 h. p. Imperial "80"- can be compared ..pnly with other cars far above them ~ price. For they represent not o~y far more dwl money could buy in .t he past, but ~re than the same money will b"y e~whe.-e today. ~Tis easy n ... .. 'ot · .. · : · ~ '· . .. ~o · - -. · EVANST. ON. MOTOR SALES[: · ~~~ -· A~lpri~a f.. ~. 6. o,~oit, s·bje~t to ~·rre·l P1thr~ .· ,;,,liM .~ t&io .RiDGE·· AVENUE: · · WILMETI'E 2277