Wilmette Life (Wilmette, Illinois), 26 Aug 1927, p. 17

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August -Z6. 19Z7 WILMETTE LIFE 17 ~~---it~··-~-~-~. ¥'~ N -...-·. .~ .. ..,.__ A ··-.::- Announcing the Illustrious . --. ..... . . - ::... .-...:::. - ~--- _:: .:.. .· -- -- - .- -=:..:. --=~~==- A Statement from Walter P. Chrysler: ...,. 1 I I In announcing the Illustrious Ne"" Chrysler "72," we are confident that ·. our latest product is as great an advance over today's fine cars as was the famous "70" over the best of four years ago. The New "72" is ultra modern-- again setting n-ew sta'ldards, establishing new results for the industry to follow. The Negr Chrysler"72" with the Great, Ne~;"62", the Ne\\r "52," and the magnificent Imperial "80" -are Chrysler·s covenant of faith ""·ith the public which has so generously demonstrated < its faith in us. ~1495 to $1745, f. o. b. Detroit Longer, Roomier, . Faster, Handsomer The Illustrious New Chrysler "7Z" -longer,f'oomvr,/asterand hcnad· somer-but that tella only a touch of the "7Z.. story. For the first time, in a car cosdnc less than $2000, the New "7Z., gives an engine of 75 horsepower, with counten.wi~httt!f ? ·bearina crankshaft and·M rubber enginemountings to wipe out every last vestige of vibration. It gives vou speed of 72 and more miles an hour, pick-up of S to 2S miles in 7 seconds, hill.oelimbing abUitv that sweeps you up even mountain grades at constant acceleration. It gives vou rubber shock insu· lators, pioneered with such great &uccess in the Chrysler Imperial ..80." The sprin1ends are aachored in blocks oi live rubber, eliminatina wear, noise and the need for lubrication. These insulators, with the special Chrysler spring suspeosion result in riding smoothness hitherto unknown. It gives you longer, more beautiful ~es, tastefully appointed, luxui'Wush' roomv,and fuUv equipped with saddle -siir!ng seat-cushions and adjustable steeriijg wheel to give you the utmost in comtoa ... Test it tovour satisfaction in everv conceivable manner. Only then can you appreciate just how much wider is t~e gap 'which the Chrv· sler "71." has placed between itself and all others in this class. "Red-Head" Sets Chrysler Performance Farther Ahead For thote who 1eek 1uoreme ~ formaace- speed, pick · up, hill· ~limbln1 ability, goinc beyoad even the qualitie1 of ira ltaDdard eixet-Chrysler furni1he1 itl aew "Red · Head" high compreuion engine ···· The New Chryaler "Red-Head" will be regularcquipment on the lllu1trioua New Clvy· ller 41 7Z" Roadsrer, givlac evell greater 1peed and acceleration than the standard· announced. It ia al1o available {or all ocher .. 72" body models. '. t 955 llhutTiou· New Chf'ysler "7Z" fwica-E.ght body sryla, $1495 and upwards, f. o. b. Detroit. Chrysln detdns au in r»osidon ro t"Xtt>nd the c:on.,c:nience of time paymenu. Atk abou& Chryslu's actrocri"e plan. EVANSTON MOTOR SALES 1840 RIGDE AVE. W. D. Reagan, Mgr. EVANSTON 2277 MEAN ILlS PIR ===4(1 HOU.

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