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24 WILMETTE LIFE June 17, 1927 · Fountain Square-Evanston er Not many Evanstonians know that this store is, of its class, one of the most successful stores in America . But figures prove that it is so. A store that thrives as this one does, rega.r dless of general conditions, is a store operated on fundamentally sound principles. Lord 's is not alone a de partment store. Evanston. It is a service for in a great selling Tub Silks Crepes de Chine An ad -tl1c * * * We wish particularly to be known as encouraging in every possible way the present campaign for opening Evanston's grade and high schools for students who wish to attend them evenings. This end can only be accomplished , however, when sufficient enrollments have been Mingtoy Crepes Plaids Stripes supply gray, y for str Fo· ulard Designs Plair1 Shades Pastels Fast Colors gooc1 a mer ~il guaranteed. Do you want to go to school eve nings? Send in one of the coup·ons :'4 · . . ...,._ , ' · .; _ _ , 0: Q - .. · - l you find elsewhere in this issue of THE REVIE\V. Ask other people about it--urge them to express their willingness to go. It means much Reduced to $1.95, a group , wear. Ginghams, linenes, pr to Evanston-and to all of Evans, . . . ton s tnstttuttons. Lord's Housedress Ill.