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6 WILMETTE LIFE December 31, 1926 -- · I I TRUST and the Golden Rule I "Do Unto Others as You Would Have Others Do Unto You" TRUST is the basis of all enterprise. Your local business or professional man knows you, and trusts you; and, out of fairness to him, and for the protection of your own good name, you should reward that trust by paying your bills promptly. The business or professional man who has invested cash and time in the merchandise or service you have received, has favored you with his confidence--has loaned you money--and it is only fair that he should be paid within a reasonable time. He does not require security--he demands no interest--yet he is actually loaning you cash. In order to meet his own obligations he must be paid promptly so that he in turn can keep his credit good and continue to serve you efficiently and economically. l . , Credit Is Confidence ·. I ~ I I You are granted credit according to your reputation and your known abil~ ity to pay your debts promptly. In . time of stress, the friendly smile and quiet confidence of your local business men is your stronghold~~is always yours when you have played the game squarely, met you r obligations promptly, and lived the Golden Rule. i f I I( Resolve to do your part. Let the world know you're playing the game squarely. Pay your bills promptly. If you cannot pay all, then pay part, and see to it that your creditors are kept informed. +· Safeguard Your Credit and it Will Safeguard You