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December 3, 1926 WILMETTE LIFE T!Je Logical Successor to the Finest Car of Yesterday Perhaps it is not altogether fair to the older makes of tine cars to try to compare them with the Chrysler Imperial " 80' '. Q Standards in everything improve, so it is not surprising that the fine car of yesterday is surpassed by the finer Chrysler of today. Q The Imperial "80" is the highest interpretation of Chrysler's unique and novel engineering and manufacturing pla.n of uncompromising Quality Standard- ization. Q. And you need no one to tell you that ·Chrysler Standardized Quality has initiated something new and vital in motor-car manu· facture, the effects of which are apparent everywhere in the industry. Q So it is inevi· · table that the Imperial "80" should be surely and steadily gaining preference not simply with those who demand the best that money can build-but with those who know the best when they find it. Eight body styles, priced from $2495 to $3595, f.o.b. Detroit, subjed to cu"ent Federal excise tax. CHRYSLER IMPERIAL "80' CHRYSLER MODEL NUMBERS MEAN MILES PER HOUR EV AMSTON MOTOR SALES W. D. REAGAN, Mgr. 1840 RIDGE AVENUE, WILMETTE 2277 BUY - Y0 UR - CAR - · IN - E.cY t\t: N ST 0 N