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Ot.tober 22. 19'.6 WILMETTE LIFE fl . · . · ' ' \ ' ' ",,,, / Special Note: This service ;ncludes the new improved inside frosted lamp. It is not only easier to clean, but is more rugged and g1ves a better light than the old~ style ·lamp it replaces. Did you know that this Company furnishes 60-watt andJ 100-watt lamps without charge in exchange for burned-out lamps with glass intact, ~ or for first installations to rate "A" General Lighting Service Customers? Other standard sizes uf lamps are also sup.. plied at less-than-cost prices. This is called our "Lamp . Exchange Service" . Now is a good tiipe to see that all of your lighting sockets are properly filled. Telephone your Public Service store or stop in .the · nearest Public Service store or lamp agency, PUBLIC SERVICE COMPANY OF NORTHEltN ILLINOIS 1141 Central Avenue, Wihnette Wilmette 2899 JNO. S. REESMAN, District Manager Our 1 recent reduction in electric rates and the use of eflicient lamps permit )'OU to enjoy better lighting without increasing )'OUT lighting budget.