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August Zl, 1926 WILMETTE LIFE lP · CHRYSLER Stan·d ardized Quality Guarantees Greater Value to the Car Buyer Chrysler manufacturing, like Chrysler engineering, ts different from ordinary manufacturing-radically and. immeasurably different in principle and practice. Building several cars as separate units is one thing. Building four lines of cars under one name anrl one tnanagement in one unified group of plants on a rigid system of quality standardization is a totally different thing. ~llllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllj; ! llllllllllllllllllllllllllllllllllllllllilllllllllllllllllllllllllllllllllllllllllllllllllllllllll llllllllllllllllll lllllll':: I I. chines and special processes devised to· insure invincible accuracy in the ·· manufacture of aU four lines of cars -a positive protective process of guaranteeing the owner exactly the same basic quality no n1atter what price he pays or ·which Chrysler car he buys. Certainty of unsurpasse~ .perform·· ance is thus ·built into every Chrys· ler car, no matter what its price classification. The Chrysler plan makes possible greater value for the investment' than has heretofore been dreamed by the automobile buyer. At one step it. eliminates "purchaser's risk" and .makes possible the purchase of either the lowest priced or the .highest priced Chrysler with the positive ·assurance that the qu·ality in each · is equally unquestionable. Quantity production has long been standardized-quality standardization has been accomplished for the first time in motor car tnanufacturing by Walter P. Chrysler. 50. 60, 70, 80-These car numerals attached to the name Chrvsler mean ., n1iles per hour and they n1ean something vastly more important than that in creating value. I ~ I 1'hev mean a cotntnon basis of quality for all four iines of .c_ a rs-a ~igid systen1 of close measurement and fine manufacturing a·pplied alike to each and every one of the four lines -a common source of engineering skill-a division of overhead and operating costs into four parts - ·a combination of buying resources a magnificent system of special rna- EVANSTON MOTOR SALES W. D. Reagan, Mgr. PHONE WILMETTE 2277 . 1840 RIDGE AVENUE. "SO - 60 - 70 - 80" CHRYSLER MODEL NUMBERS MEAN MILES PER HOUR ··············································..:..:....·~··~·