Wilmette Life (Wilmette, Illinois), 11 Jun 1926, p. 32

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-~ The 1 Secrets of a Succes ful Summer The whole sp.orts outfit chosen so that its various parts may be recombined in different ways, each time with a harmonious effect from top to toe. It's easy to do this at Lord's because apparel in each department has been selected to harmonize with that in other departments. Plenty of cool, comfort· able and chic sports clothes-the only sort of clothes that give one, on a wilting afternoon, that "morning's-at-seventhe hillside's-de\v pearled" sort of look. The sort of sports clothes that make one glad. They are the choice of fashionable ·women for every sutnmer occa~ sian except the very formal. 2· .. :: ..... r- ~ ~ ~> . II I ; rn II II~ ~J~I }'~...-------_.. . . ._, ...-"'-- ' ._ EVERYDAY at Lord's sees the arrival of new sports apparel in each of the Fashion Departments. Every article, from the knowing sports hat to the trim sports shoe, brings you fashion's latest st.an1p of approval and Lorr.J's assura:Qce .qf_perfec.~ t?ste combi..~ec\ ·..·. . . .. . . lit ~ SHOPPING AT LORD'S proves how economical it is to buy the best and be really smart. The ""rong clothes are costly to the wearer, so for tnany years Lord's has made an intensive study of the right ones. We are hq.rc to vffe:· y ..u thal, trtte ~;onon~y that. is the twin sister of sma'rtness. { (t) c ::s ~ .1_ ·I I ..;. ~ ...:. t

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