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May 28 . 1926 W I L .M E T T E LI FE 11. I \ . w~f ') · " I ... . 1. .. " } 79 PER CENT OF ALL DIANA EIGHTS ARE DRIVEN BY WOMEN! B-y FLORENCE ELIZABETH DON t· ., .' . .. - . 1 1 These figures cannot be laughed away. You cannot ignore their signi.6c:ance. They are a challenge to every motor car designer and engineer, a challenge to the imagination of every woman who feels the urge to drive....-79 _Eer cent of all Diana Eights (in service January 15th) were driven by women.* (Jj In the seven months this amazing car has been before the public, literally hundreds of women have found a new pleasure and enjoyment in driving--a new courage and faith in their ability to drive--a new confidence and ~ranee in themstdves. q Here's a car engineered for women to drive. I've watched them step into the driver's seat, and in five minutes have seen them handle the Diana like a veteran. With thumb and one finger they swing the steering wheel or shift the gears. And th~y laugh a natural, buoyant laugh, a laugh that sounds like Lynn Fontanne, the laugh of sdf;assurance. <J Diana Simplified Control, the easiest steering in America, ample power when and where you need it-these have brought the New Freedom to women. Simplifial'Control, an achievement ranlt. . · ing with the electric self;starter, has made it possible for every woman to drive. o. · THE 'I .. £IGH. 1 STRAIGHT . ,.. , · Diana Eights are owned by men. 16 per cent are owned and driven exclusively by women. Of all the Diana 'a now in service 79 per ceRe ~~e Jri~cn by womea. ·a.+ per cent o( th.e . PI{ICES P.O. B. SPECIFICATIONS: Eight Cylinders ;.73 Horsepowef with flexibility rang .. ing from 2 to 75 miles per hour; 16 miles to the gallon of fuel; Lanche.ster Dampener; Purolator Oil Filter; Air Cleaner; Simplified Control; Hydraulic -4' Wheel Brakes; Balloon Tires (Shimmy Proof) ; finest Qu~lity Upholstering; Body of latest European Arrowhead design; Fin . . ish is two .. tone Double Duco; Natural Wood Wheels. ST.LOUIS Roadster- Sl795 Phaelon $1695 .. + l .. Cabrioler Roadster -$2095 z-Door Brougham -$1995 4-Door S t d a n De Luxe-$2195 ....... , I ... LELAND p. ARTHUR · · Distributor ".. ... 1017 DAVIS STREET, EVANSTON Phone Greenleaf 2338 ..