Wilmette Life (Wilmette, Illinois), 17 Oct 1924, p. 6

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,,.Tf l\IJ:TTE LIFE Concrete Construction Makes For Permanency, Says Expert This feeling of the home owner is met in a concrete block house. Tests conducted in many parts of the country ha\·e proven that concrete block is one of O!Jr worst fuels. \Vhen walls of concrete masonry are topped with a concrett; rcof. th~ protection is complete. Ftres wtth :n the By HEN RY WESTON home may he confined to one room. It ha., been >aid that fortune ,miles while fire from outside sources will not find material for conflagration. upon the man who dccides to a cquire When we realize that the home is a home. The freedom from petty trouble,, the pride of po"ession. the the largest .;ingle investment which comfort,. economie,. and pleasures to the average man makes. we can rel!t: (leri\·ed from home owner. hip alize the importance of good construcquickeu the pur p o~e' and multiply the tion. The loss of the home from fire or deterioration. the loss of sat is facjoys of exi stence. In the materials of which the horne tion in its po~session through conis built is to he found the measure tinued repair and maintenance bills, of satisfaction which your home will and the destruction of its beauty through the onslaughts of the elegive you. ments, make it most important that \Vhether \"Our home he large or the wise home huilder choose a ma~mall. it ma); and should have beauty, terial which will maintain permanentit mav and should ha\·e beauty of ly those features which make home line ai1d color huilt into it , it should ownership such a pleasurable posseshe permanent. it should be safe from sion when the home is new. oucrete fire. it should he economical of fuel block has made these features possicxpen'c and repair bills, and it ,houlcl hle. and at little if any additional cost be low in maintenance cost. as compared with materials with less These qualifications of the success- durable qualities. ful home arc to be had in large me:hurc from the honw built of concrete unit s. .'\nd hcst of all your concr<·tc hou~c· with all of its wt·ather and fire-rcsi~tant , maintenance -free "ualities. and inherent heauty can be had at a cost of very ordinary conftrnct ion plus one year'<; painting bills. By MARGE RY CURREY Architectural beauty is more than Of great decorative value in a room ~kin clt·ep. The quiet harmony which comes from materials which in them- of taste is a plaque, with its polyselves possess beauty make the home chrome setting for the picture shown, attractive and keep it so during years and its architectural mounting, which of occupancy. The permanent hca uty makes it an especially suitable part of concrete masonn·. whether in the of the mural decoration of a room. plain block or con·red with Portland Plaques arc of many sizes, and uscelllent stucco. assures a home which ually show pictures of hright colors. i~ beautiful year ' after it is erected. The smaller ones are especially efPractic<Jllv anv <le~irrd finish or tex- fective when hung on the wall in a ture can · be had in concrete block. small. intimate space; for instance, Such a !:orne will alwavs possess a over a desk. beneath a wall lighting higl1 resale \"alue should the owner fixture. or directly over the bedside desire to dispose of the home. It will reading table. A large p)a(tUC is apassure permanent satisfaction for the propriate to the room having a dignibuilder and add to the attracti,·cness fied fireplace, if hung as an overof the community. mantel. Certain ecclesiastical subjects, mounted as plaques, carry out U naffec ted by M oiat ure both in spirit and design, the dignity Unyirlding walls of concrete ma- and design of the fireplace. Whersonry withstand countless years of ever plaques are used. thev introduce hard use and contest with the cle- a pleasing spot of color in- the decorments. Moisture, which i alwavs one ative scheme. of the greatest deteriorating agents, Among the good reproductions of docs not affect concrete walls. The excellent paintings which have been blocks do not absorb moisture and used effectively as plaques is that encannot decay. Storms and alternate titled "The Light of the World," by periods of heat and colcl cannot injure Chambers. This is reproduced from a the concrete house. For these reasons partof a large altar piece which hangs we find that the owner who builds in a Chicago church, and is not only with this material does not experience a beautiful interprt'tation of the disheartening discoveries which come Christ-spirit, hut it is also charming to the owner who finds that his house as a picture, being in soft browns and is "decaying. fie h color. Basements of concrete block are always dry and clean. \Vhcn this type of masonry construction is carried up Sir Walter Raleigh Wu into the main walls of the house it Firat to Uae Mahogany brings many advantages to the builder. Sir \Valter Raleigh has to be comBecause of the dead air spaces which mended for other things than mereare contained within each hlock the ly his well-known act of placing his -W\\ffS,t.e ma_sonry wall acts ~s ~n in- coat in a mud puddle so that the ---.... l..l -L- - · .__ --:..__. home in winter i-; confi'nc'ct \~it'h"it, slippers. He is reported to have been bou . e. This feature of concrete ma- the first white man to make use of sonry saves a large portion of the 1nahogany, the noted and beloved coal hills so custom<Jry to the hou.;e wood. In 1597 he had to where the owner i.; endea\·orinn- to cabinet ~<Wide hi~ ships into a port of the heat "all outdoors." ,., \\'est Tndies to obtain materials to In living in the rented homl' or repair the damages rausecl hy storms. apartm<'nt the les~cc need not worn· The natives showed him the durable about destruction by fire . Tnt!.'. he mahogany trees, which he felled cut pays for the protection take11 ont hv into planks and placed in the decks of the owner, yt·t the ultimate loss of the his ~hips. After hi~ retum to Engbuilding cathe~ him no fear . \\"hen. land he invited Quern Elizabeth to however, this man huilds a home oi in'ipect his hardy little vessels, and his own. the question oi de !ruction when the queen saw the beautiful and by fire hccomt·s of paramount im - strange red-brown wood, she exportancr. He mu:.t fed satisfied that pre ·sed her admiration so emphaticalhis home is '0 constructe(! that tire-. ly that Sir Walter ordered the deck originating within or without his of his own ship torn up and had a house will do I itt le or no damage. table made for the queen. FRIDAY. OCTOBER tl, 192-l Freedom From Repair Billa Enhancea Pride of Ownership, it is Explained The Spraytz Furniture Co. 1460 Sherman Avenue EVANSTON Cordially invite· you to inapect ita handaome new furniture atore which ia now open and ready for buaineaa. he w CHARMING EFFECTS IN PLAQUES ILLUSTRATED -------- Every v1s1tor to this store between now and the elate of the grand opening, Saturday, October 18, and all visitors on that day as well receive a coupon entitling then1 to participate in the giving of three splendid gifts on the evening of the grand opening. in a1 cott ·ll tO th che< 1 clea n, .Visit Evanston's Handsome New Fumiture Store ite USE THE BEST MATERIALS When you build your horne. Let us supply you w ith CEMENT, LIME and TILE that will stand the test of time and weather. Charmingly Simple Colonial Style Better the foundation better the home. E. C. Weissenberg Phone: Winnetka 12 813 Elm Street WINNETKA

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