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925 '· October 2, 1925 ======================~================================================== ·~ WI L M E T T E LI t: E 25 ... t .-... ' . ..,) .t ..... ) ' azr October Is FOUNDERS' MONTH At Rosenberg's A{ Month--long Celebration of tl '" .. Forty..Two Years Forwcird with the North Shore So closely is this institution part and parcel of Evanston, that the Anniversary celebration of its progress can hardly exclude celebration of the progress of this city . as well. · In mutual jubilation, then, we begin the Founders' Series, calling forth in brief biographical sketches, Evanstonians of long ago who gave abundantly of their time and services that the meagre village of 185 3 might be transformed into the glowing city of today. From them you will learn something of the splendor and fame of Evanston. if I\' 11 all I IUr In- ng .J nd 11- ·rc n't ),. FOUNDERS' SERIES racr ~d nt v- t Anniversary Activities at t·d at ur 'II In particular celebration of the happy conlpletion of our Forty-t\vo years of conscientious service to the people of the ~orth Shore, \\Te set aside this n1onth as a token of gratitude for favors past and a pledge of earnest purpose for the future. f:,·crything- has been clone to n1ake this n1onth cro"·dcd \Yith things of interest for evervone. I FOl: XD'ERS' SERIES Dr. John Evans 1Hl+-189i - A Gala Corset Revue - A Month-long Store-wide Selling of Merchandise Distinct for Unusual Values - Unusual Window Displays Depicting the Founding of Evanston. - An elaborate Fabric Demonstration - And other events ·to make t-his month the crowning , month of our 4 2 years of service. Orrington Lunt 1815-1897 o(Fatlr er of 1.\'ortll'z~·esterH " University ·J uFather of Evanston" Frances ~Villard likes to call Orriugton Lunt the discoverer of Evanston. And so he is. It ·was Ire 7l 'lzo sensed the fitness of this· place for . .Y ortll'western University. <l'lrosc establislmunt in 1853 brought into being the village of E<.tanston. In 18-1:! Orrington Ltwt cmne from J[ aine to Chicago and enrta. ned in the grain business. In 1853 he mo1·ed to Evanston. Roth . ~! . r. and kf rs. Lunt sa·w a brilliant future for Evanston a11d labored incessantly for tl(e prominence it has achieved. The Orrington Lunt Library a.t N orth<.vestern University stands in his honor, streets and a~· en ur s bear his na11t.e-a na1ne that is <C'o<.·en forever into the history of this . c01nntunity and its institutions. Itn, lg g · ts 'II be en ay at ill ? nnrot T zis to<('n fwd its official beginn.ng in 185-1 7l'lzen the board of ruste.cs o( N ortll'western Universi(v, 7.vitit Dr. John E<.·aJZs as president, platted this tract of laud into parks. streets and 1·ailroad 1·iglrt of <e·ay. Because of his generous coJZ~ tributions, both of personal services and finances, to tlze founding of tlrr r'uiz·ersity, the nante of this community .<.c·as changed .from Rid{lc<.·il!c to E<.,anston. nr. Evans came _fr01n Chicago to E<.·anston to li'l!e hz 1855 and built a hous£? 011 the site of Rufus C. Da<c,es' 1·esidence. There he li<·ed 1111til 1862 <c·lzen Abraham l~incoln appoiutcrd him ,rJo<·enwr of Colorad o terri tory. aud he 111 07. 1Cd to Deu7.·er. there to rarrv 011 1nonumental· 7C'orks of achieve1nent. a Charles Rosenberg 1859-1918 Founder of Rosenberg's Forty-t ·wo years ago i11 H< ' tll lstoll! Charles Roscnbcr,rJ cstah!ish cd the oriyinal Rosc11bcrn st ort' , the forcntllllcr of our f'rcs clll organ i::ation. This 11/0IIth we ray holll£1,1 /t' to him-the trail-b/a:;cr H·ho marked the rath of absolute rclia uilit y . IHHICSt and satisfying qllality in mcrclwndr"sc. These rri11cirlcs ha ··c sa permeated this store. that today tlze~.' arc a f'art of l'7'C/"_\' f'roccss-scl/i11f/, [mying, ad7'Crtising mzd SCr7'iCC. The satnc ideals and sfr·~·ict'S that t'ransformcd marshlmzds i11to a .ltlO'l('ing city, ha7'C reared th e ..Yorth Shore's Greatest Store. It's only fitting that we cclcuratc. tr- f, e~ e c c.