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WILMETI'E 1924 of what ~n be done by gtv1ng the public what it . wants and doin&,_ enough advertising to make the _facta . 'known.. Harvard is within easy driving distance of four or five larl(er towns, one of 60,000, one or two oi 12,000 or more, an.d others much larger that it is, but thts store draws . trade for 50 miles or more. These stores have proved that it is just as easy to follow the good roads .n a Ford to a small town as a large one, provided the small town goes after the business. Mr. Anderson says that what they ha-ve done anyone can 4o? by folto,vin· ~ same metbocls. Be. ian a mer.chant..is. justijied. · spendioa a. high as 6 per cent of his income for advertising while he is starting. But no small town will ever get an:J. place by bemoaning the fact that all the business is going to the big towns aDd then doing nothing to prevent it. A,pd no country town editor will help the situation any by printing editorials and news items encouraging such a belid, says Ole Buck, field manager, Nebraska Press association. ves Dance of "French. Doll" Say&. Local Paper Can Save Business of The "Small" Town A coin~on remark nowadays is that the big towns are swallowing the little ones, that the automobiles and good roads are ~king all the business to the big towns, that soon there will be nothing left of the small towns but a depot, a grain elevator, a post office, a garage, and one or two little stores. Fred Anderson, founder of the Anderson department store, in Cozad, Neb., has proved that this is not necessarily 5 true. Cozad is a town of 1,300 population, located near two larger towns. Fred Anderson started in business there with a capital of $3,000, $2,200 of it borrowed. That was in 1906. He started in a little frame building. Last year he did a business of $300,000 and his store now contains 3,700 square feet of space. "Ada" T urn Tide The first ten years he did little or no advertising and just dragged along. = Then he started advertising in the local paper. He has been at it every year = and his business has grown steadily to its present proportions. He gives all the credit to advertising. Last year he spent 10 per cent of his income for advertising. He says he could afford to spend twice that much. He has a duplicating machine and does lots of direct-by-mail advertising and he improves any and every opportunity for keeping the store before the public. 5 But space in the local paper is his chief reliance. He never uses Jess than a page, and sometimes, several pages in the same issue. He says he bought the local paper many times but never got title to it. But he doesn't want title because it serves him so well as it is. T h ink This C a se Over The Rosenbaum store in Harvard, Neb., another 1,300 town, is an example ~llllllmiiiiiiiiiiiiUIIUUIIIIIRIIWIUUIIIIIIIIIHUIIHIIHII~UUUIIIIIIIIIIIIUII.nlfl == . ' =Read ==- = = What we propose! Let us I Clean Your Rugs i and Store Them I Free of Charge until you return from your vacation We'll take care of your rugs all summer and the only cost to you will be the cost of cleaning. I !!!! · :: iii!!! §I I! iss Lillia Lyman .of Evanston gave her very attractive dance "French Doll" at the Evanston Woman's club Tuesday afterJuly 1, when the club gave its annual mid-summer Children's to members and friends. iss Lyman, a graduate of the National Kindergarten and Elecollege, has charmed north shore audiences with her chardancing at the annual toy carnivals given by the college each mber at the Woman's club. Her most recent appearance until ·ee k was in the role of Kate Bence in "Kempy," which was at St. Luke's Parish House, Evanston, late in May. ~ ! i ai == CHURCH NOTICES English Lutheran "Four Helpful Christian VIrtues" Mack Enrolled in Fam- will be the subject of the message tor 1 Girls' Seminary !~:m~~i~~~r~~d't~s:Jt~·~ ir!;;1!:;g';ht ~ Mary Mack, of 707 Centr_al Wilmette, has made applicaenrollment as a student for term at La ell seminary ung women at Auburndale, Masetts., according to Dr. Guy c \Vin slow, president of the inMaude A. Herrick, ShelbyviHe; essie Matteson, Chicago; Miss Saxton, Chicago; Miss e E. Ingwersen, Chicago; Miss Moore, Chicago; Miss Charoung, Chicago; Miss Ruth n.. Chicago; Miss Eva May MarEvanston. are the Illinois girls \'e applied for enrollment at thus far for the next term. of these girls were students at dl'!·ing the 1"23-24 term. party of La~ c!l students will spend summer at Camp Teconnet, sitin China Lake, China, Me., eight south of Waterville and sevenmiles from Augusta. The camp be·~lpi- ~~s the entire six acres of t11e of Teconnet and opened Ju1y will close August 31. The camp der the oer~onal supervision of Charle~ F. Towne, an instructor 11. Miss Mack will have an tunity to attend the camp next er. Mack will have the advanmaking the annual excursions White Mountains in mid-wind to Washington during the recess. In 1922 President Cal' then vice president, restudents at Washington and made an honorary member 922 class. I seminary was founded in 1851 ssor Edward Lasell, of Witas a school of first rank . In the reconstruction days he Civil war it was directed Charles W. Cushing. In 18"18 aries C. Bragdon began his ful prineipalship of thirty-four and Dr. Winslow followed. Dr. low is a pioneer as an educator lieves that a young woman like needs training for her life ::-=: Sold by snider & ~~~~!atG~~:e. s~:~~!~ c.ze~ Drug co. = Aram K. Mestjian Wilmette 1949 Phones Wilmette and Evanston 5050 Evanston i ;;;;;; Cor. Wilmette and Central A ?ea. Bible School at 9:45 . Atty A. D. ,~a.'-'-'-'-'-'-'-'-'-'-'-'-'-'-'-'-'-'-'-'-'-'-'-'-~'-'-'-'-'-'-'-'-'-'-'-'-'-'-'-'-'-'-'-'-'-'-'-'... ~ Gash, superintendent Graded lessons. New scholars and visitors are wei- ~ ~ come. The attendance and otrerlng ~ ~ kee p Sunday up the good next Let month. last were record splendid. us ~ The Missionary society will meet ~ Thursday, July 10, at the home of r.:: made concerning the beautiful communion service held last Sunday. The h~~~\ tr~dl~~~~~~h~~~n~:~j;)?~: !~~ ~~~;;;;~;;;;~~~~IIIIII~IIIIII~IIIIII~UIIII~IIIIII~IIIIII~IIIIII~IIIIII~IIIIII~IIIIII~IIIIII~IIIIII~IIIIII~IIIIII~IIIIII~IIIIII~IIIIII~IIIIII~IIIIIU~IIIII~IIIIIU~IIIII~IIIIII~ImW~UE Cenol Agency ii5 II ~ :; ~ M';,~-a~;anfa~~~~~~e 72~~~!~~~ st~~~; ~ LuLIAs 8 R0 THERs · , ~ ~ ~{~~~:::.:reant~l~u~~:r re:O~~ ocf'm;;_ ~ Baptist Church Sunday, July 6, Mr. Stifter will pt·each the last of his series o! sermons on "The Christ or the New Testament." His subject will be "The Christ of the Apocalypse." The Rlblf' school with graded Instruction for all ages meets at 9 :45, the adult classes convening at 10 o'clock. The meetings o! the Young People's societies have been discontinued until fall. The regular mid-week meeting or the chut·ch for prayer and fellowship will be held on Wednesday evening In Children's hall at 8 o'clock. The "VIlmette Baptist church Is located at Forest and Wilmette avenues and welcomes all to Its aervtces. The pastor, Rev. Francie C. Stifter, may be reached at hie etuc:Jy during the mornings or by appointments. The church omce, In charge of Miss Badger, Is open dally except Saturday from 9 to 5 and from 9 to 12 on Saturday. The church telephone te Wilmette 2235. i i 635 MAJN STREET 1135 CENTRAL AVE. ~ ~ ~ ~ ~ nearness of Laselt to Boston afahundant opportunity for pleas- each way and the roada excellent beand profitable excursions. Ing moatly concrete. ' Get your Fruits and : Vegetables here and I you'll find the prices I I moderate and the I I I St. Augustine' s Parish garden products 1 Next Sunday, July the first Sun- 1 day in the month, there will be holy communion at St. Augustine's at o'clock and holy communion with ser- I 635 Main Street good. We specialize 1135 Ceatral AYe. I mon o'clock. The rector will be the preacher. On Friday, July Fourth, as on all national holidays there will be serv- I Ph ones {~=· on QUALITY and Phones { ~= I Ice or the holy communion with specI Ial prayers for the nation at 8 o'clock. 1 The choir boys of St. Augustine's i! MODERATE prices. ··· ,.; and boys from other St. Augustine's boy organizations are In camp at I I Lake Ripley, Wis. Rev. F. Tromp, curate of St. Augustine's church, Is In I We always have on hand an ample supply of sea- I charge, aa·lated by Thomas Fullerton, cholrmaater. Dr. Carleton, the rector, visited the boys In camp on two occuions last sonable supplies. On Saturdays we have many week, three days on one visit and two days on another. Dltrerent friends and parenta of the boys are planning to drive up over the Fourth and the I especially fine bargains. Come in and shop. week-end. The dlatance Ia 1%5 mllea I I I I I ~ SATISFACTION Buying and Eating ~ I I I I I I I 6, 8 a~ 11 a. 1 54 J. I l,,,,,,,,,,,,,,,,,,,,,,,~ .,,,,,.. ~""'~~ ~ .. J .... I