The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

1924 BAllOON 1'lm to HaYe 'em REO ·STANDARD Every Reo P····fteer Model --·-. cess m the use of low-pressure tires ~ while other manufacturers have been r:.l fence, recognizing the worth of the ttres but unable to use them satisfac- r:.1 =~:r;o~~p~~~e~;::u·mJ:t~o~~~ ~ff ~ 1 ha~ ~;~~~~ ~ee:i~g~~ ~:~:~~!~1 ~~ I the hne wtll wear balloon tires After a period of six months during which genuine balloon tires have bee-n selective equipment on Reo passenger cars at an ad<fitional co$t.. !.he Reo Motor Car company has now announced that the balloons will be standard equipment on passenger cars in its line at no " More and more, motorists who extra charge. List prices on all models remain unchanged. have driven the new V-63 Cadillac "Before we offered genuine balloons for the first time tell us that, until as selective equipment," says H. T. they took the wheel themselves, they Thomas, vice president and chief enginever realized jus t what a wonderful neer of the Reo Motor Car con1pany, automobile the new car is," declared "tests on factory-pwned cars and in our L. B. Southerland; general manager laboratories bad convinced us that these of the Cadillac Chicago branch, in a recent statement. "Using the words tires, as applied to Reo, were right f rom standpoints of economy, safety and of Lynn McNaughton, general sales comfort. manager of the Cadillac Motor Car . "We di~ not wish to press the public company,- 'One who has not driven mto acceptmg this equipment until it was the V-63 does not know Cadillac, gener:ally known~ot just among men in :--~----------------.--------------- the mdustry--'that balloon tires were ~'-~'-'"-~'-'-'-~"-'-...,.."-"-'"-'-'-'-'-'-"-"-"-"-"-".. the next logical step in automobile pro· . I gress, however, and for this reason we 1 )eft the choice bqtween hlgh-pressure Ei and low pressure tires to the buyers. Throughout the six months we have strongly urged the. use of balloons, and we are now convinced that motorists r:,; three standards' which have been the nij'htntare of the industry during the winter and spring, but in that it is one of the five sizes recommended by the enginters who perfected gtJlUine balloon tires for motor car use. "The size to be selected from these five actual standards is determined by the weight of the car, 6.~ being the one adapted to Reo models, both open and closed. "More important is the fact that through some good fortune, Reo design is admirably suited to the use of lowpressure tires. Chassis features that have been used by Reo for a number of years served to give that complete halance that is most desirable in cars fitted with genuine balloon tires. "A low center of gravity and nearly straight-line drive resulting from Reo's famous double f rame construction are responsible for the ideal manner in which genuine balloon tires adapt them~lves to Reo models. "The Reo steering mechanism is exactly fitted to function correctly with genuine balloon tires and this together with our spring suspension gives us still another mechanical feature which makes balloon tire equipment readily adaptable to Reo design. .. Reo success ~with genuine balloon tires plus public demand for this equip- ment have prompted us to drop everything but low-pressure tires for our passenger can. This we believe to be one of the most impc)rtant stws .in our twenty years of motor car buiklirw. "Upon checking over our sales records we- find that the demand for ge-nuine balloon tire eq~~t on our passenger car models has been so overwhelming and so far above the demand for the regular pneumatics, that the adoption of balloons is the only logical step fOI" us to take." CLAIMS NEW CADILAC'S would express the opinion of t hese enthusiasm of th~ w~clarful smoet motorists.' ness of performance atld the astoni. . "The truth of this statement has ing ease ot co ntroL further been brought home by many "As one of these en1ineers said at automobile engineers not connected the conclusion ol his initial trip, 'The with Cadillac. These men, educated to know motor car values and merits, new Cadillac is ten 7eats ahead · of could see from the exterior no- very the times.'" radicill change in Cadillac CQDStruc:. tion when the V-63 was announced. If your car has s ood 1dle for any Of course the refinements in the body length of time, the cylUMier walls have lines and greater beauty of the con-' probably become dry, thetefore caustoars were at once recognized, but mg the wearing surfaces to danger, the - car as a unit looked much 'the Before starting molor · inject a few same as preceding Cadiltacs. teaspoonfuls of cylinder oil in the ~ But when they took their first ride cocl~ of each cylinder which will preand drove the car themselves, even vent scoring and aids in obtaining the most critical expressed unreserved compression. - , MAY PEl Nl&~ I AHEAD OF THE TIMES EXCEEl Biggest ~ ~ ~ ~ ~ t~e o~ JEWETT SIX .. ASK US WHY EVANSTON · IN ALL THE WORLD NO CAR LIKE THIS "Gel all the extra tires you need" advises Speed O'Day. I I ~~ Y :si:rr w;Jn ti~e ..=~~fa~~~~~rs ~~ ad:~~~t~ ~ stan~ard stze as proposed by one of the ~ l~dmg ~ufacturers. ~tres This size, 6.20 on 20-mch wheels, is standard not ~~~:~ i~arJes~~hQUt ~ I ~ I I · ~~ should not go out without an extra tire. A couple of spares· is the ticket if you're going on a long drive. General tires never disappoint. That's why they have gained ·uch a good reputation. See us for tires. Pboae Wilmette ztO ou IIUlU!IIJfr~~~ Building 1 month of ~ of more ing activit1 month of 1 The to permits is was $139,~ May, 1923, The mo which a b month is t idence for be erected cost of for which 1923, was dence at S $23,000. ~ many and I TRACY HOLMES MOTOR CO I Phone 4903 1027 Daa St. mthe·;,;~~m;;~,;;~-";.n.iiiiii"i;.,._....... .J~~~~~~~~~~~~~ 1 ~ J I I ~ Automobiles WE CAN· MAKE IMMEDIATE DELIVERY ON ANY Sell Themselv--There is not a mo_ re pleasing car to drive-Try it! Phone Evanston 10194 MODELS Well8-\Vescott 1113 Oaicap AYe.,' E.....taa EVANSTON PEORIA SALES and SERVICE 1029 Davis Street EVANSTON ~., Inc. PlaoDea 1151 1157 BLOOMINGTON